I consider myself a web anthropologist, since I agree with Claude Lévi-Strauss that ‘the anthropology of the future is the study of ourselves’, and that increasingly involves the web as pivot, connection, and context.

My work is social tools and their impact on media, business, and society.

I am a researcher, analyst, and advisor, principally known for my writing and the thinking behind it.

I serve as an advisor to a short list of innovative social tools companies, principally focused on product direction and strategy.