Fred Hoch is the President of the Illinois Technology Association – a next generation trade association with over 700 member companies with a focus on being a strategic development arm for its members and an economic development platform for the community. A recognized thought leader on the business models of the software industry, Fred jumps in the fray with companies each and every day to figure out their needs and provide insight, connections and promotion. If he’s not doing that he’s talking or writing about the incredible technology industry in Illinois that makes the “technologies that make businesses run.”