Desiree Vargas Wrigley is co-founder and CEO of GiveForward, which is a crowdfunding site for out-of-pocket medical costs. Prior to launching GiveForward, she worked as a specialist in collegiate entrepreneurship at the Kauffman Foundation in Kansas City and as an independent consultant for Arabella Philanthropic Investment Advisors. She was recently named one of 2011′s Women to Watch by Crain's.