Mobile marketing is the ultimate one-to-one communications channel and a game-changer for businesses of all sizes. But mobile is also a minefield for the uninformed, subject to FTC and FDA "rules and regs" having to do with privacy, spam and making claims. In this session, you'll get tips and tactics on using mobile to rev up your business AND learn how to avoid the Top Ten Legal Landmines of a mobile campaign.You'll leave with practical, actionable information that is easy to understand and free of jargon. Mobile is here to stay. It's not a question of should you use it, but how and when! (This session is co-presented by Lori Colman and Tammi Franke)
