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Megan West

Megan is part of the Interactive Marketing department within Global Marketing at ConAgra Foods. She  is responsible for leading digital strategy and execution for several brands, including Chef Boyardee, Hunt’s, RO*TEL, Wolf Chili, DAVID Seeds and the ConAgraFoods.com website. She also leads the coordination and process development for measurement and analytics for our integrated digital marketing campaigns, including websites, eCRM, digital media, mobile digital promotions, and other channels.

The ConAgra Interactive Marketing team has partnered with internal peers and agencies to bring great consumer and brand experiences to life including Slim Jim Spicy Town, Healthy Choice Working Lunch, and the company’s newest platform, ReadySetEat.com.

Megan’s prior career consisted of 7 years in the research analyst and strategic planning function at Possible Worldwide, leading measurement of digital programs for clients, including Proctor & Gamble, ConAgra Foods and Red Bull.

 

 

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