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Friday, July 22
 

8:00am

IVCA Invite-Only VC & PE Breakfast
THIS EVENT IS BY INVITATION ONLY
Friday July 22, 2011 8:00am - 9:00am
TBA

9:10am

Introduction: John Tolva, CTO of Chicago

John Tolvo, CTO of Chicago will be helping kick off the first day of TechWeek with an introduction.

Speakers
Friday July 22, 2011 9:10am - 9:20am
Merchandise Mart, Conference Room C

9:30am

Keynotes: Aneesh Chopra
Speakers

Aneesh Chopra

Former CTO of the USA | Advisory Board

Friday July 22, 2011 9:30am - 10:10am
Merchandise Mart, Conference Room C

9:30am

Agile Basics

How much Agile can you learn in a couple of hours? The answer is: a lot. In this course, Michael Feathers will walk you though the history of Agile, explain all of the relevant practices, and when they should be used and when they shouldn't. You'll learn how to do the initial and on-going planning for a project, how to write user stories, when to estimate (and when not to) and, through simulations, you'll learn how emergent design through Refactoring and Test-Driven Development impact the development process.

Speakers

Michael Feathers

Michael is Chief Scientist of Obtiva Corporation and author of 'Working Effectively with Legacy Code.' A pioneer in Agile development, he has been helping teams transition to Agile processes for over ten years. When Michael isn’t engaged with a team, he spends his time investigating new ways of altering design over time in codebases. His key passion is helping teams surmount problems and connect with practices that make software development fun and enriching.

Friday July 22, 2011 9:30am - 11:30am
Merchandise Mart, Conference Room A

10:20am

11:00am

Keynote: Craig Newmark
Speakers

Craig Newmark

Craig Newmark is the founder of craigslist, the web-based classified advertising platform.Since its founding in 1995, craigslist has become one of the Internet’s 10 most-visited Englishlanguage sites. Born December 6, 1952 in Morristown, NJ, Craig attended Case Western Reserve University. During his business career, he worked with IBM, Charles Schwab, Bank of America, and other firms. Today, he resides in San Francisco's Cole Valley. Today Craig’s focus is on craigconnects, his...
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Friday July 22, 2011 11:00am - 11:30am
Merchandise Mart, Conference Room C

11:30am

Fireside Chat: Jory Des Jardins
Speakers

Jory Des Jardins

Jory Des Jardins co-founded BlogHer, Inc. in 2005 with Elisa Camahort Page and Lisa Stone, and serves as the company’s President of Strategic Alliances and lead evangelist to top revenue partners. With Jory’s leadership, BlogHer has developed its own distinctive | brand of strategic partnership, helping to facilitate constructive dialogue between some of the world’s major brands and women who are social media leaders and their readers. Jory frequently gives private...
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Friday July 22, 2011 11:30am - 12:00pm
Merchandise Mart, Conference Room C

12:00pm

DC 2 VC Health IT Luncheon
THIS EVENT IS BY INVITATION ONLY
Friday July 22, 2011 12:00pm - 2:00pm
TBA

12:00pm

12:30pm

12:30pm

The Executive Decision: Why Large Companies Should Work with Start-ups

Big companies and start-ups can benefit from working together, but sometimes they don’t know how or why. We’ll be exploring this with our panelists.  We want everyone to walk away with key pointers to ensure that when big companies and start-ups come together, both are able to achieve their business objectives.

At Apparel Media, we team up with big companies all the time. We want to share our experiences by moderating this Techweek panel with executives who have been instrumental in bringing start-ups into their own companies. To help us explore this subject we have four perspectives from accomplished executives:

Speakers

Wendy Colby

Wendy Colby is Senior Vice President of Innovation & New Ventures at Houghton Mifflin Harcourt, where her primary focus is on new product and business creation designed to revitalize, empower and transform the art and business of teaching and learning. Wendy joined Houghton Mifflin Harcourt in 2006 as part of a new management team focused on establishing the company’s first business unit for digital media and learning. Since that time, she has spearheaded a range of new growth...
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Ben Foster

Ben Foster is a Vice President and Digital Strategist for Ketchum. In this role, he provides strategic guidance on Integrated New Media for clients including ConAgra Foods, Purina, FedEx, Kimberly Clark, and Kellogg’s. Ben also teaches at DePaul University in the Graduate Program at the College of Communications as an Adjunct Faculty member. Prior to joining Ketchum, Ben was the Senior Strategy and Content Manager for Social Networking. At Allstate, he helped create Allstate’s...
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Jared Golden

Jared Golden is a pioneer of innovation in the high engagement marketing industry. In 2009, Jared co-founded Apparel Media Group, the first platform that makes building relationships with millions of consumers in grass-roots affinity groups possible for brands and agencies through hyper-targeted, turnkey campaigns.

Andrew Salzman

Andrew Salzman is a 25+ year marketing veteran known for his innovative thinking and | work in supporting business transformations at Global 1000, mid-market, and emerging | consumer and technology firms. He has focused his career on helping organizations | re-invent business models, identify new growth venues, tap existing market potential, | and fully capitalize on consumer and market purchasing dynamics. His capabilities | include business planning and product direction, corporate and product...
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Friday July 22, 2011 12:30pm - 1:30pm
Merchandise Mart, Conference Room B

12:30pm

Education 2.0: How Does Tech Fit Into the Classroom?

At home, work, on our phone - tech is everywhere -- but are educators ready to make the full switch in their classrooms from books to computers?

Tech buying is top of mind of school boards and curriculum decision makers... but what are the next steps to make this transition a successful one? Is tech taking the place of teaching, or actually helping children succeed?

The question also circulating is how much technology is too much for schools. Schools are coming across new issues when it comes to Education 2.0 (for example Google Images and some racy content), open-web data is amazing for kids to find answers fast, but is it factually correct and age-appropriate? How do schools regulate what kids see on the internet and how do they also use it to their advantage?

Speakers

Randi Brill

Brill founded Quarasan! in 1982 in the basement of her home and has built it into a leading educational product developer. Quarasan! provides full-service content development for publishers and school districts. Quarasan! offers conceptualization, editorial, design, production, and management services for all major disciplines in Pre-K through Higher Ed. | | Randi personally works closely with publishing executives as a conceptual partner on new product initiatives and Pre-K–12...
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John Connolly

John Connolly manages and coordinates the instructional technology initiatives for the Chicago Public Schools district. This includes technology integration programs, innovative technologies, digital media, live conferencing, professional development, Internet safety, and grant opportunities. His passion and innovation for using technology to transform teaching and learning has been recognized by the US DOE. | | Connolly has 10 years of experience with enterprising wide technology solutions...
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Bruce Montgomery

Bruce Montgomery, President of Montgomery & Co. is an interactive broadband technology and IT solutions company. Montgomery is also the producer of Technology Access TV, a weekly technology focused TV show, broadcast to all cable subscribers in Chicago, as well as Director and Co-Founder of Chicago New Media Summit (CNMS08), Board Member of the Illinois Technology Association (ITA), and Member of the Mayor’s Council of Technology Advisors (MCTA) | | Bruce designates himself...
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Michael Ross

Michael Ross: About Michael Ross | | Michael Ross is Senior Vice President/Education General Manager for Encyclopaedia Britannica.  | | His products have generated hundreds of millions of dollars and won numerous awards, including the Association of Educational Publisher’s Golden Lamp and Distinguished Achievement Awards; Learning Magazine’s Teacher’s Choice Award; Parent’s Choice Award; Bologna Children’s Book Fair GLI Award for Innovation; and...
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Friday July 22, 2011 12:30pm - 1:30pm
Merchandise Mart, Conference Room A

12:40pm

Technology at Scale: Companies With Over $20M in Revenue

Now that you have passed the start up phase how do you face the new challenges? What are the new challenges and how does you business change? What are the new sets of issues in the complexity of growing? How do you change your mindset?

Speakers

Godard Abel

Godard founded BigMachines in 2000 and has led the company's efforts to deliver customer success, innovation, and profitable growth. Prior to BigMachines, Godard was General Manager of the iNiku.com application service for Niku, a developer of online PSA software that successfully went public in 2000 prior to being acquired by CA. Previously Godard consulted for McKinsey and advised leading corporations on strategy and business process improvement. Godard earned an MBA from Stanford and both a...
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Michael Alter

Michael Alter is president of SurePayroll, the online alternative in payroll services. Under his leadership, SurePayroll appeared twice on the Inc. 500 “Fastest Growing Companies” list and was named one of “Chicago's 101 Best and Brightest Places to Work” by the National Association for Business Resources. The company was named “Most Innovative Infrastructure for Small Business” by Software CEO and won the American Business Award’s 2011’s...
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Adam Caplan

Adam founded Model Metrics in an effort to accelerate the adoption of Cloud Computing within enterprise organizations, with the goal of bringing these companies all the value of the technology, from rapid implementation to ease of use, enhanced analytics, and tremendous ROI. Adam earned his MBA from the Kellogg Graduate School of Management and his undergraduate degree from the Wharton School at the University of Pennsylvania. He is a board member of the Illinois Technology Association and a...
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Fred Hoch

Fred Hoch is the President of the Illinois Technology Association – a next generation trade association with over 700 member companies with a focus on being a strategic development arm for its members and an economic development platform for the community. A recognized thought leader on the business models of the software industry, Fred jumps in the fray with companies each and every day to figure out their needs and provide insight, connections and promotion. If he’s not doing...
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Glenn Trout

Glenn Trout is President and CEO of MSDSonline, a leading provider of on-demand Material Safety Data Sheet (MSDS) management and compliance products and services for the Environmental Health & Safety (EH&S) industry. Glenn has more than 10 years of experience in the rapidly expanding Software as a Service (SaaS) Industry. Prior to his experience at MSDSonline, Glenn worked at Ernst & Young LLP in their Mergers and Acquisitions Advisory Group and at Mead Publishing Paper, where he led...
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Friday July 22, 2011 12:40pm - 1:30pm
Merchandise Mart, Conference Room C

2:00pm

Featured Speakers: Matt Maloney & Mike Evans
Speakers

Matt Maloney

Matt Maloney is the co-­founder and CEO of GrubHub. Before conjuring up plans with his good friend Mike Evans to take over the online delivery world, Matt majored in physiology at Michigan State University. But as the Internet was emerging, he dreamt of becoming a “World Wide Web-­‐master” and decided to turn on, boot up and jack in. Switching gears, he picked up a master’s in computer science at University of Chicago and jumped headfirst into building major Internet websites. Matt...
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Friday July 22, 2011 2:00pm - 3:00pm
Merchandise Mart, Conference Room C

2:00pm

Financial Innovation

From peer-to-peer lending to private stock sales, the internet has enabled the creation of brand new investment opportunities and financial marketplaces. Democratized online exchanges have forced us to rethink what is an investor, what is an asset, what is a clearinghouse? What are the new financial markets? Can anyone trade on them? What are the challenges for liquidity? How does regulation threaten the creation of markets?

Speakers

Chris Duesing

Chris Duesing is the Cofounder and CEO of Exchangery, a commodities exchange platform as a service company. Chris has over 10 years of experience in software and technical services with a specialization in high throughput, distributed applications in the financial and retail industries. Most recently as the Director of Application Development for the Chicago Climate Exchange, Chris has spent the last 6 years focusing on entrepreneurship and developing new businesses. Chris is active in the...
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Adam Oliveri

Adam Oliveri is the Managing Director of the Private Company Market at SecondMarket. Adam joined SecondMarket directly out of university as the third employee, and has spent his entire professional career developing and growing SecondMarket’s marketplace for trading illiquid assets. Currently, his primary responsibility is to lead the firm's efforts around creating a platform to enable capital formation and shareholder liquidity for promising private companies. Previously, Adam was Co-Head...
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Gerard J. Pannekoek

Gerard J. Pannekoek joined IPXI Holdings, LLC in November, 2009, as the company's President and Chief Executive Officer. Before assuming his role at IPXI Holdings, Gerard was a Teaching Professor at the University of Notre Dame's Mendoza College of Business, where he taught entrepreneurship and international management to MBA and undergraduate students. From 2002 to 2005, Gerard was President and Chief Operating Officer of the Chicago Climate Exchange (CCX), a start-up company that became...
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Nic Perkin

A serial entrepreneur, Nic Perkin looks to identify big problems and build solutions. With his own successful businesses, he felt firsthand the pressures that a lack of working capital can bring to bear on a growing business. To help small businesses gain access to an affordable and flexible source of working capital, he co-founded The Receivables Exchange. | | Perkin sees himself as an evangelist driven to give back and help small businesses as well as fellow entrepreneurs. Completing his...
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Friday July 22, 2011 2:00pm - 3:00pm
Merchandise Mart, Conference Room A

2:00pm

Hiring For Growth: Five Chicago Tech Founders Share Their War Stories

With success comes the need to hire new staff, and it’s critical for growing companies to know how to approach the hiring process. At this critical early stage in your company's existence, choosing the wrong person for that must-fill position can be potentially devastating. 

In this session, an outstanding panel of 5 seasoned Chicago tech entrepreneurs will share their experiences with hiring and managing new employees as they grew their business in the early days. Attendees will hear about mistakes that were made, discover the approaches that worked, and absorb the lessons these successful Chicago tech CEOs learned along the way.

Speakers

Ajay Goel

Founder of JangoMail

Troy Henikoff

Troy is a seasoned entrepreneur who has built multiple successful technology-based businesses from the ground-up over a 20+ year period. With one foot firmly rooted in technology and the other firmly rooted in business he seamlessly bridges the divide between business and technology to create profitable organizations quickly. Troy excels in situations where innovation and creativity are required to solve real business problems.

Jack Philbin

Jack spearheads the company’s overall strategic direction and drives Vibes’ position as one of the premier thought leaders in the mobile marketing and mobile industry. Jack has been instrumental in building mobile marketing as a strategic marketing channel by proving its value to a range of clients, from wireless carriers, to agencies, to consumer marketers.  Jack is a graduate of Boston College and received his MBA at Northwestern University’s J.L. Kellogg School of...
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Adam Robinson

Adam founded Hireology (www.Hireology.com), a leading online hiring platform, with the mission to help growing companies make better hiring decisions. Previously, Adam was the co-founder and CEO of illuma, a provider of high-volume recruitment outsourcing programs to mid-market companies, and the creator of the Ionix Hiring System, a full suite of interview and assessment tools.  | | Adam is passionate about entrepreneurship, donating time to a number of organizations that support the...
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Will Scott

As Managing Director and part owner, Will is responsible for the operations of this fast growing mobile strategy and app development company including recruitment and personal development. He also founded a SaaS based supply chain management company and has extensive experience in growing international businesses. | | Born in Zambia, Will has lived and worked in several countries before settling in Naperville, IL with his wife and two children. He graduated from Plymouth University in the UK...
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Friday July 22, 2011 2:00pm - 3:00pm
Merchandise Mart, Conference Room B

3:30pm

The Future of Digital Advertising: The Players on the Real Time Advertising Exchanges

Panel will discuss the changing ecosystem in online advertising, and specifically, what the transition to Real Time Advertising Exchanges means for advertisers, publishers, and the end user. Attendees will learn what Real Time Advertising Exchanges are, what top media companies have them (answer: all of them), and why they are so fundamentally important to how digital media is being bought and sold.


Most importantly, the panel will discuss why this matters for the end user and how this shift to real time analysis and media buying will change the way that users view, and interact with, online advertising now and in the future.

Speakers

Susan Coelius Keplinger

Susan Coelius Keplinger is Co-Founder and COO of Triggit, the leading real-time bidding platform for innovative marketers and their agencies. Triggit uses sophisticated technology to bring efficiency, scale, transparency and control to digital marketing campaigns across more than four million websites and billions of impressions a day.  | | Prior to Triggit, Susan co-founded Votes For Students, a Pew Charitiable Trusts funded non-profit dedicated to measuring the efficacy of Internet and...
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Shawn Riegsecker

Shawn Riegsecker is the Founder and President of Centro, a digital media firm focused on developing software to improve relationships and efficiencies between buyers and sellers in the advertising industry. A strong commitment to innovation in the online media industry through technology and service has enabled Centro to receive many awards, including Deloitte Technology Fast 500, Inc. 500 Fastest Growing Companies, and Crain's List of Chicago's Largest Privately Held Companies. As a testament...
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Mimi Wotring

Mimi Wotring is SVP Strategic Development & Operations at quadrantONE. | | Prior to her current position, she was Director of Ad Network Solutions for Tribune Interactive (TI), a division of the Tribune Company. Before that she was Director of Business Development at IAC Advertising Solutions, a division of IAC Search & Media. In that role she was General Manager for MaxOnline, a media network that generated more than $10 million in revenue, and managed a national business development...
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Friday July 22, 2011 3:30pm - 4:30pm
Merchandise Mart, Conference Room B

3:30pm

Digital Reputation: Trust, Reviews, Credibility

The spread of the social web has created a new industry of digital reputation management. From referral and word of mouth to feedback scores and social network risk analysis, the field of digital reputations continues to spread into our daily lives. What are the best practices for consumers and professionals to take control of their digital identity, and how can a web application offer its users their own 'reputation management' ? What problems are yet to be solved in the field of digital reputations?

Speakers

Mark Britton

Mark Britton is the founder, CEO and president of Avvo.  Prior to founding Avvo, Mark was the executive vice president of Worldwide Corporate Affairs of InterActiveCorp Travel (IACT) and Expedia, Inc. In this position, Mark oversaw all finance, strategy, corporate development, legal, human resources and government relations functions for the IACT companies, including Expedia, Hotels.com, Hotwire, Classic Custom Vacations and Interval International. Today, Mark serves on the Board of...
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Noah Lang

Noah Lang is the Head of Business Development at Reputation.com (formerly ReputationDefender). With individual and corporate customers in more than 100 countries, Reputation.com is the global pioneer in online reputation management. Its products help customers protect their personal and professional online reputation and ensure their privacy. Founded in 2006, Reputation.com has been featured in Washington Post and Forbes cover stories, the Harvard Business Review, The Wall Street Journal, and...
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Melissa Marchwick

Melissa Marchwick is Executive Vice President of Sittercity, America’s largest and most trusted website connecting families with quality in-home care. She is responsible for the organization’s strategic planning, brand marketing and new product development. | | Before Sittercity, Melissa served as the Senior Marketing Director for Cold Stone Creamery, where she managed all brand and site design initiatives and created a new cake program for which she holds a patent. | | She’s...
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Alex Wilhelm

Alex currently writes full time for The Next Web, where he serves as their Mid-West editor and heads the publication's coverage of Microsoft. At the same time, but not for money, Alex has contributed on the matter of religion for the HuffingtonPost and SecularNewsDaily. 

3:30pm

Featured Speakers: Tom Sosnoff & Gian Fulgoni
Speakers

Tom Sosnoff

Mr.Sosnoff founded thinkorswim in 1999. Leveraging over 20 years of experience as an index market maker on the Chicago Board Options Exchange (CBOE) and as one of the original traders in the S&P 100 Index pit, he sought to educate retail investors in options trading and to build a brokerage-based software platform that specialized in options. His efforts ultimately changed the way these instruments traded by pioneering single-click trading functionality for complex spreads and integrating...
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Gian Fulgoni

Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ:SCOR), the global leader in measuring the digital world.  From 1981 to 1998, Mr. Fulgoni was President / CEO of Information Resources, Inc. (IRI), the leading global supplier of retail scanner data to the CPG industry, where he grew the company’s revenues at an annual rate of 40% to more than $500 million annually and its market value to $1.5 Billion. In 1996, IRI was recognized by Advertising Age magazine as...
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Friday July 22, 2011 3:30pm - 4:30pm
Merchandise Mart, Conference Room C

3:30pm

Future of Work: The Digital Worker

From enterprise productivity apps and knowledge management to crowd-sourcing and online user feedback, working in a company has become more collaborative and interactive than ever. Here are some issues that compel our companies to rethink work.

  • How do private social networks, communication apps and collaboration tools enable employees to interact in new meaningful ways?
  • What is the state of the freelance economy? How can freelancers and corporations find a happy middle ground for sourcing and contracting work?
  • Has crowd-sourcing permanently transformed the way we solve challenges, source designers, and complete tasks?
Speakers

Matt Cooper

Matt Cooper is the Vice President of Operations for oDesk, where he oversees the enterprise sales and services teams, as well as the customer service and internal operations functions.  Matt brings to oDesk over a decade of executive operating experience in both start-ups and Fortune 500 companies. Previously, as a member of the executive team at Accolo, a recruiting services and technology firm, he grew the business from 1 employee into one of the top 50 companies on the Inc 500 list. He...
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Kasper Hulthin

Serial entrepreneur and co-founder of Podio on a mission to change the way we work!

Mike Samson

Mike Samson is the co-founder of crowdSPRING and speaks often on crowdsourcing, industry disruption, startups, and small business issues. | | Samson is also an Emmy Award® nominated Producer and Production Manager with 20 years of experience in the film and television industry. He worked on dozens of feature film and TV projects including "Wall Street," "Bull Durham," "Steven King's The Stand," "Men in Black II,"and TV series such as "New York Undercover" and "Third Watch." Numerous...
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Ved Sinha

Ved leads Elance's customer acquisition and retention across online channels including paid search, SEO, affiliates, display and CRM. Prior to this role, Ved led product management for Elance, and drove the product strategy and design for the Elance user experience. Ved has been with Elance since the company's inception. | | Prior to Elance, Ved was a consultant with Booz Allen Hamilton. Ved began his career at Oracle, where he led technical pre-sales for an Oracle business unit and developed...
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Friday July 22, 2011 3:30pm - 4:30pm
Merchandise Mart, Conference Room A

5:00pm

Hiring 2.0

From social media and job post aggregators to human resources software and innovative application processes, what is the new hiring lifecycle? How important is it for employees to manage their new digital career identity? What are the new tools for matching the right employee to the right job? Does anyone get a job anymore by answering an online help-wanted ad? Are traditional resumes a thing of the past?

 

Speakers

Martin Dieffenbach

As a part of LinkedIn’s Hiring Solutions team Martin is an evangelist for Web 2.0 –Web 3.0 recruiting and innovative methods of talent acquisition and retention. He has been in the field of online recruiting and staffing strategies for 6 years, has a passion for literature and the carefully crafted word, and works to connect talent with opportunity at a massive scale.

Bailey O'Connell

| Bailey O'Connell grew up outside of Chicago, graduated with a BA in Studio Art from Lake Forest College and moved to the Windy City. Having always dreamt about being a recruiters, Bailey has worked in creative environments from an art auction house to licensing imagery with Getty Images; she finally landed at Creative Circle in 2007. From meeting new talent to working with clients, Bailey has found her niche!

Andy O’Dower

Co-Founder of BeyondCredentials Andy O’Dower is a tall, curly haired Irishman with a lot of humor and a love for taking chances and making something out of nothing. He co-founded Beyond Credentials, now Introfly, in 2009 to give young professionals an exclusive place to personally market themselves with a great online presence and to get noticed. Before founding Beyond Credentials, Andy directed marketing at XIKAR before joining Crispin Porter +Bogusky, the infamous creative...
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Kelly Stickel

Kelly Stickel, Director Vendor Relations, Acquity Group Kelly has 12 years of experience building teams that execute digital agency and consulting projects. For the past 5 years, she has managed Acquity Group’s service vendors nationally across all of the digital channels while researching new and emerging technology. She has also successfully organized collaborative mobile-related educational events including the first Start Up Showcase for Mobile Monday – Chicago in 2009, the...
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Judi Wunderlich

Judi Wunderlich has long been a leading digital recruiter Chicago. In 2009 she co-founded WunderLand, which focuses on contract and full time job opportunities. WunderLand has grown from 2 people in Chicago to 19 people in three offices including both coasts. | | For four years Judi has run the 1,200+ member Chicago Interactive Design & Development Meetup group featuring top digital talent as presenters. | | Judi’s position allows her a unique view of digital hiring...
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5:00pm

Capitalizing on Intellectual Property

This panel aims to give tech companies an introduction to the major topics, lessons, risks, and opportunities in turning innovation into intellectual property. 

Speakers

Michael Friedman

Michael D. Friedman is Managing Director at Ocean Tomo. He currently heads Ocean Tomo Asset Management (OTAM) and is its Chief Investment Officer. OTAM creates and manages intellectual property-based public and private investment products. The public products include exchange traded funds, hedge funds and long only funds. The private products include intangible asset based financings, direct debt and equity investments into corporations and special situation investments. Mr. Friedman also...
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Richard Machonkin

Richard Machonkin is a partner at McDonnell Boehnen Hulbert & Berghoff, where his practice is devoted to intellectual property law. Mr. Machonkin is a registered patent attorney with the United States Patent and Trademark Office. He has 15 years of experience in all areas of patent law, including prosecution, litigation, and client counseling. His work has spanned a wide range of technologies, including telecommunications, software, optics, and medical devices.

Jonathan Pasky

Founder, Data 2.0
Principal & CEO, Pasky IP Law LLC // Entrepreneurial intellectual property and business law firm with experience in all aspects of patents, intellectual property, and startup law. | | Founder of Data 2.0, Inc. // Media & production company producing: DataWeek + API World Conference & Expo (3,500+ attendees); DeveloperWeek Conference & Festival (2,000+), DeveloperWeek L.A. (400+), and Data 2.0 meetup events in San Francisco, New York and Chicago, focusing on the intersection of cloud data...
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Friday July 22, 2011 5:00pm - 6:00pm
Merchandise Mart, Conference Room B

5:00pm

Entrepreneurs Unpluggd

Entrepreneurs Unpluggd is a new event in Chicago that brings together successful entrepreneurs to share their lessons from actual experiences in an intimate, “unpluggd” format.

Speakers

Matt Moog

Matt founded Viewpoints Network in August 2006. He spent the previous ten years at Q Interactive/CoolSavings where he joined the company as its fifth employee. He ran sales and marketing from 1996 to 2000. From 2001 to 2006 Matt served as President & CEO while CoolSavings was publicly traded, and then took the company private in a sale to Landmark Communications. Prior to CoolSavings Matt worked for Microsoft in a variety of business development and sales roles.Matt is a member of Young...
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Penelope Trunk

Penelope Trunk is CEO of Brazen Careerist, a career management tool for next-generation professionals. This is her third startup. Each company Penelope built was focused on a community. Her own career path has had twists and turns and in a world where straight, safe career paths are nowhere to be had, Penelope appreciates the power of managing oneself through community. Penelope started writing career advice for a new generation of workers. Today Penelope is the author of a bestselling career...
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Friday July 22, 2011 5:00pm - 7:00pm
Merchandise Mart, Conference Room C

6:30pm

TechWeek Chicago Opening Party! Hosted by PeopleBrowsr

http://techwkpeoplebrowsr.eventbrite.com/

 

Friday July 22, 2011 6:30pm - 9:00pm
English (444 North La Salle Boulevard Chicago, IL 60610)

8:00pm

 
Saturday, July 23
 

9:30am

“Wake Up! It Ain’t About Tech!”

This panel will address the all too overlooked, yet invaluable skill of technology business development and the importance of building powerful, and effective relationships. Technology often offers us quick and efficient solutions to our business needs, however the central need to any new business owner/entrepreneur is a vendor relationship that is built on trust. That can only be engineered by “person to person.” This panel seeks to debate the most effective means by which these relationships can be established, maintained, and ultimately make them a factor in your business' successes.

Speakers

Brian Burkhart

It’s said that every person is given a special gift; a unique skill that very few others have.  There is no doubt about it, Brian’s gift is the ability to engage people, bond with an audience and create presentations that move others to act.  As long as anyone can remember, Brian hasn’t met a microphone he didn’t like. Brian has founded and currently operates two separate, but associated communications companies; 7th WAVE Communications and SquarePlanet...
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Andy Crestodina

Andy is the Strategic Director at Orbit Media Studios, where he brings vision and web marketing expertise to the Chicago business community, aligning client’s goals with the most effective web marketing techniques.  Ideas are tempered by 11 years of experience on a huge range of business models and interactive projects.  Andy is continually consulting with clients on what is possible, how to do it and if it’s a good idea. In other words, he approaches web marketing with a...
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Chris Mickens

Chris Mickens is the Creative Director and Senior Web Developer at Educo Web Design, a Chicago-based, full service creative agency specializing in Web design and development.  Chris utilizes her skills in graphic design and web application development to create unique and functional Web sites, while constantly seeking to increase her knowledge of technology and Web-based solutions to provide Educo’s clients with the most comprehensive plans for success on the Internet and...
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Ted Novak

As the Founding Partner of Clique Studios, Ted helps introduce innovative solutions into the market. As managing director, Ted helps clients build better businesses by enhancing the way they present themselves to the world, and how to use technology and design to simplify the process of growing their business through online channels. Ted has a passion for making an impact in the lives of others and bringing excitement to the way people communicate. Previously, Ted held a senior management...
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Jon Schickedanz

Jon Schickedanz has been a business development professional for the technology and creative tech industries for over 10 years. Currently he is the Director of Business Development for Imaginary Landscape, LLC, a Chicago based Custom Web Development firm.  In his previous career Jon spent 15 years as a Music Director for theaters in the US and Europe. He has since gained his composure. Jon is also the founding member of the Creative Tech Sales Group whose mission is to create and support...
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Saturday July 23, 2011 9:30am - 10:30am
Merchandise Mart, Conference Room A

9:30am

TiE Midwest, Technori, Built in Chicago and Lean Startup Circle: $20M + Bootstrapped Entrepreneurs

This bootstrapper panel will bring together some of the most successful bootstrapping entrepreneurs in the US to discuss their techniques and tips to building a high revenue business without taking any outside venture or angel funding.

Speakers

Shawn Riegsecker

Shawn Riegsecker is the Founder and President of Centro, a digital media firm focused on developing software to improve relationships and efficiencies between buyers and sellers in the advertising industry. A strong commitment to innovation in the online media industry through technology and service has enabled Centro to receive many awards, including Deloitte Technology Fast 500, Inc. 500 Fastest Growing Companies, and Crain's List of Chicago's Largest Privately Held Companies. As a testament...
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Ed Scanlan

Ed Scanlan founded Total Attorneys at the age of 25 with just a credit card, laptop, cell phone, and passion for building websites.  He has since bootstrapped the company to over $20,000,000 in annual revenue. He has managed to grow the business while maintaining a company culture that seeks to reinvent the day job by providing an autonomous and exciting environment. Total Attorneys now services over 1000 law firms nationwide with an integrated product suite of cloud practice management...
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Andrew Sieja

Andrew founded kCura in February 2001 as the President and CEO. During his tenure with kCura, he has transformed the group from a consulting firm to a software company providing electronic discovery solutions for the legal community. Prior to kCura, he was a senior consultant at Lante, Inc., an e-business consulting firm. At Lante, he led development and was a project manager working with clients such as Microsoft. From 1995 to 1999, Andrew served as the Messaging System Architect...
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Arvind J. Singh

Arvind is a serial entrepreneur with experience in building global businesses for the last 20 years. He believes in boot strapping start-ups and has done that successfully twice with no external funding. Prior to co-founding Utopia in 2003, Arvind was the CEO of Value Communications Corporation (ValuCom), a company he founded in 1996. Under his leadership, ValuCom grew to be one of the most recognized brand names in prepaid telecom in the US. The company was acquired by Rediff.com (NASDAQ: REDF...
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Saturday July 23, 2011 9:30am - 10:30am
Merchandise Mart, Conference Room C

9:30am

Mobile UX Design

Working on setting up a mobile application? In this session, learn the more technical side to UX Design for mobile devices and look at examples of HTML and CSS. Develop a sense for responsive design as it relates to mobile design while considering the various viewport sizes and resolutions and how best to present content in a meaningful way for different contexts and device sizes.

Speakers

Jon Buda

Jon Buda is hybrid web developer/designer working with One Design Company as well as helping to build Desktime, a tool to help pair the mobile workforce with shared workspace. He is also a co-organizer of Refresh Chicago, a monthly meetup devoted to the web and to bridging the divide between designers and developers. Born and raised in Michigan, he's worked with various startups around the country, eventually adopting Chicago as his hometown.

Saturday July 23, 2011 9:30am - 10:30am
Merchandise Mart, Conference Room B

9:30am

Startup Puzzle

We'll cover product strategy, design and development through marketing for the most favorable outcome! Join AKTA Web Studio, SocialKaty and GeneXus USA!

"Startup Puzzle" is our way of sharing the most efficient and successful ways to strategize, design, build, implement and market startups!

Speakers

Dane Drotts

Dane Drotts is the Co-Founder and President of GeneXus USA, a Chicago based Technology Company. GeneXus USA's core competency is the development of Smart Device and Web applications faster and smarter. Dane's passion is helping startup companies to innovate and cost–effectively build software solutions. Dane is a member of the IHCC, CCC, YPC, TiE, BIC and ITA.

Katy Lynch

Katy Lynch is the founder of SocialKaty, a team of marketing professionals performing full service social media management. Everything from developing marketing campaigns to running Facebook ads to maintaining your Facebook and Twitter accounts.

John Roa

John has been starting digital companies since his teen years. After successfully exiting out of a video game marketing firm at the end of 2006, he became an international stuard of user-centered design, and started AKTA, Chicago's leading product design studio. John is also the CEO of Digital Hope, a nonprofit organization that uses social media to crowdfund projects to support international NGOs. In what time remains, he spends it traveling the world and dabbling as an angel investor.

9:30am

11:00am

Keynote: Jason Fried
Speakers

Ross Kimbarovsky

In 2007, Ross left a successful 13 year career as a trial lawyer to pursue his dream of founding a technology company (it's only partially true that he did so in order to wear shorts and sandals to work) by co-founding crowdSPRING - the world's #1 marketplace for crowdsourced graphic design, industrial design and copywriting services. Buyers who need a logo, website, custom graphic design, industrial design or written content post what they need, when they need it and how much they’ll pay...
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Jason Fried

Jason Fried is the Co-Founder and CEO of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. Jason co-wrote all of 37signals books, including their latest “Rework.”, and is invited to speak on entrepreneurship, design, management, and software all around the globe. 37signals’ products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also...
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Saturday July 23, 2011 11:00am - 11:30am
Merchandise Mart, Conference Room C

11:00am

Social Data: Sharing, Publicizing, Selling

Your customers share stories, events, advertisements, and purchases with their social graph. The growth of Facebook, Twitter, Linkedin, and Google Connect has created incredible opportunities to identify, engage, and analyze your next customer.

  • How do I take advantage of the social graph?
  • When should I build a facebook / linkedin / twitter app?
  • From group buying to online reviews, what is social ecommerce?
  • How has the social graph changed the way we target an ad to an online audience?
Speakers

Mike Werner

Mike is responsible for RadiumOne's sales and messaging to agencies and brand advertisers. In addition, he is charged with growing the company's sales force throughout the United States and equipping it with the tools necessary to meet the company's aggressive growth plans. | | Prior to RadiumOne, Mike served as the VP of Sales and co-founder at BlueLithium, a second generation ad network. Mike built the BlueLithium sales team and was responsible for bringing in several large advertisers to...
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Nick Ducoff

Nick is CEO and co-founder of Infochimps, a data platform for apps and analytics. Previously, Nick had a front row seat to scores of startups as a VC lawyer at Andrews Kurth. In 2005, he started one of the first online social networks for law students called JDspace.com. Nick has provided consulting services as a “GLG Educator” with Gerson Lehrman Group and as a “tech startup guru” on www.gurustorms.com.

Jodee Rich

Jodee Rich believes Social Media is creating a global collective consciousness that is rapidly shifting the power base from Big Business, Religion and Government to the Global Consumer. Rich is a digital anthropologist and technology entrepreneur who founded PeopleBrowsr, a service provider of social media data and analytics to Fortune 500 companies. | | Jodee has consistently identified major industry trends. In 1979 he wrote software for the Apple II 64k and founded Imagineering to...
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Saturday July 23, 2011 11:00am - 12:00pm
Merchandise Mart, Conference Room A

11:00am

Customer Intelligence

Data is the cornerstone of understanding the opinions, demands, demographics, and behaviors of customers. Customer intelligence combines the utilization of internal customer data via tools like salesforce or online behavioral analytics with third party data that augments your customer targeting and analysis. What are the current tools and methods for utilizing customer intelligence? What types of industries and businesses are being most impacted with new customer intelligence tools? What are the newest sources of intelligence data? What challenges, such as government legislation, are appearing on the customer intelligence front?

Speakers

Blane Sims

Blane Sims is VP of Products at BrightTag, a company focused on helping marketers create rich first-party datasets that can be instantly connected with any partner or application. Blane comes to BrightTag with 15 years e-commerce and enterprise software experience, including senior product management roles at Orbitz and Vignette.

Vivek Sodera

Vivek is the Co-Founder of Rapleaf, a technology based consumer data company. Rapleaf supports the business-to-consumer ecosystem by empowering businesses with data on their existing consumers, enabling for more personalization in every interaction with the consumer. Rapleaf currently has demographic, lifestyle, behavioral, intent, purchase, influencer, and other data on over 500 million individuals.

Barry Stamos

Barry is the global practice leader of media strategy for Acxiom Corporation (ACXM), where he leads brands to success by mastering the new and emerging media and marketing ecosystem. With more than 13 years of experience in omni-channel integration (on/offline), Barry has consulted over 100 of the Fortune 500 (all sectors, markets and industries). Before joining Acxiom in 2008, Barry was Chief Strategist of Responsys and Founder & Chief Strategy Officer of INBOX Marketing (acquired by...
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Joe Stanhope

Joe is a Senior Analyst at Forrester Research, serving Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and mobile measurement. His research focuses on the generation and application of Web intelligence to deliver highly relevant and engaging online and multichannel customer experiences.  | | Prior to joining Forrester, Joe was the vice president of Platform Strategy at Alterian, where he focused on product strategy, product...
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Saturday July 23, 2011 11:00am - 12:00pm
Merchandise Mart, Conference Room B

11:00am

Blogging as a Career: Building an Audience and Making a Living

Everyday millions of blogs are launched and everyday millions of blogs die. There are now blogs covering every sector, niche and idea. Blogging has changed the way that publishing works and thrown the traditional media world on its head. But can blogging be a career? Our panel features four entrepreneurial power-bloggers who have turned blogging into a career -- one reader at a time. This isn’t a conversation about SEO and spammy sites that fill the internet, but about creating a blog with quality content and building a solid readership that translates into a paycheck.

Speakers

Stephanie Precourt

Stephanie Precourt is a freelance writer and editor for the online magazines Real Moms Guide and NWIparent Magazine. She recently added Director and Producer to her title with her debut and recent success "Listen To Your Mother" show in Valparaiso, IN. Most often, though, Stephanie can be found journaling her life with four children at her personal blog adventuresinbabywearing.com.

Nicole Balch

Designer Nicole Balch is transforming her so-so house into a lovely home. She invites readers to follow along, offer advice, and gain inspiration from her creative process. | | Making it Lovely was named one of the 50 World's Best Design Blogs by the London Times Online. Nicole's work has been featured in the Chicago Tribune Magazine, Time Out Chicago, ReadyMade, Everyday with Rachael Ray, CS Interiors, and other publications.

Cassie Boorn

Cassie Boorn started blogging in 2008 as an experiment in the internet world. She soon discovered how interesting and complex the blogging world was and spent a good portion of her time traveling to blog conferences and becoming best friends with some of the most sought out women online. She now works at DeVries Public Relations where she helps brands find interesting and engaging ways to reach consumers online. Her work has been featured on NYTimes.com, NPR: All Things Considered...
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Sarah Evans

Chief Evangelist, Tracky | Sevans Strategy | Hi there. I'm Sarah, chief evangelist at Tracky and owner of Sevans Strategy. I even wrote a book called, [RE]FRAME: Little Inspirations For A Larger Purpose (published by SlimBooks). I'd love to meet you at #SXSWi. Want to connect now? Tweet me @PRsarahevans. :)

Erin Loechner

Juggling an active Internet career with writing, speaking and consulting, Erin can be found daily at DesignForMankind.com, her art/design blog that was recently honored as one of the London Time’s top 50 design blogs in the world. She currently hosts a renovation column on HGTV.com where she catalogs her experiences as an impromptu interior designer. Erin’s work has been featured in Glamour, Lucky, Dwell, Readymade, Nylon, Print Magazine, Apartment Therapy, The Huffington Post, and...
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Saturday July 23, 2011 11:00am - 12:00pm
Merchandise Mart, Conference Room B

11:30am

Keynote: Ross Kimbarovsky
Speakers

Ross Kimbarovsky

In 2007, Ross left a successful 13 year career as a trial lawyer to pursue his dream of founding a technology company (it's only partially true that he did so in order to wear shorts and sandals to work) by co-founding crowdSPRING - the world's #1 marketplace for crowdsourced graphic design, industrial design and copywriting services. Buyers who need a logo, website, custom graphic design, industrial design or written content post what they need, when they need it and how much they’ll pay...
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Saturday July 23, 2011 11:30am - 12:00pm
Merchandise Mart, Conference Room C

12:30pm

Digital Publishing: Embracing Disruption

What is the pulse of the publishing industry in the face of disruption brought about by new technologies and business models? How are publishers and authors changing their strategies? What are the new tools and platforms enabling new entrants, models and customers? We'll talk to our panelists, many of them Chicago based, to understand the changing landscape of publishing. 

Speakers

Rafiq Ahmed

Rafiq Ahmed is a Founder and the CEO at Demibooks. The Chicago based startup provides Demibooks® Composer, the first tablet-based authoring tool for books apps on the iPad. His experience spans mobile applications & services, user-centered design and consumer electronic products. In the past he's worked at Motorola Mobility, digital agency Sapient, mobile apps startup EssTec, and management consultants PriceWaterhouse Coopers.

Peter Meyers

Peter Meyers is an author and digital book producer. He writes about and helps companies create reader-friendly digital books. Author of “Best iPad Apps," Peter’s next book is “Breaking the Page: Transforming Books and the Reading Experience." 

Pek Pongpaet

Pek Pongpaet is a renaissance man. An entrepreneur that combines visual design, user experience, tech and marketing skills.  Over a weekend, he and Brandon Leonardo launched Pinstagram, a mashup of Pinterest and Instagram that has since become the best way to view Instagram on the web. They've since expanded the team and launched an iPad app.  Pinstagram has been featured in Wired, Forbes, Mashable, ReadWriteWeb, TechCocktail, Technori and more.

Dominique Raccah

Dominique Raccah is the CEO & publisher of Sourcebooks, the largest woman-owned trade book publisher in the country; producing everything from bestsellers in fiction, to number one titles in children’s books and college guides, twenty-one New York Times Bestsellers and over twenty national bestsellers. Sourcebooks’ publishing culture is one of innovation. This attitude led into pioneering a line of cutting edge, bestselling mixed-media titles (MediaFusion) and resulted in an...
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Saturday July 23, 2011 12:30pm - 1:30pm
Merchandise Mart, Conference Room A

12:30pm

Big Crowdsourcing: How Your Business Can Benefit

Entire business divisions and technology functions have been disrupted by crowdsourcing. "Big Crowdsourcing" includes the stories, use cases, and practical implementations of crowd-sourcing design, data, tasks, or other services for your business.

Speakers

Ross Kimbarovsky

In 2007, Ross left a successful 13 year career as a trial lawyer to pursue his dream of founding a technology company (it's only partially true that he did so in order to wear shorts and sandals to work) by co-founding crowdSPRING - the world's #1 marketplace for crowdsourced graphic design, industrial design and copywriting services. Buyers who need a logo, website, custom graphic design, industrial design or written content post what they need, when they need it and how much they’ll pay...
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Epirot Ludvik Nekaj

Crowdsourcer, Founder & CEO of Ludvik + Partners. Fascinated by Digital World. My Current Best Friend: Nexus S

Saturday July 23, 2011 12:30pm - 1:30pm
Merchandise Mart, Conference Room C

12:30pm

Social Media Magic: A Woman's Touch

From trendsetting to jetsetting, women influencers have been dominating the social web. Find out their secrets and what makes them subject matter experts who have tens of thousands of followers clinging to their every tweet.

Speakers

Hope Bertram

Hope has been involved in direct / interactive marketing for 15 years and has been recognized as one of Chicago’s top 25 Most Influential Women in Social Media. Most recently she’s become well versed with Social Media, drawing hundreds of people to Windy City Social and Kenmore Live Studio events using Facebook, Twitter, viral videos and by creating strategic alliances with brands such as Whole Foods and Broadway in Chicago to generate thousands of views on Kenmore Live...
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Shira Lazar

Shira Lazar is a Canadian television personality, actress, writer and video blogger who currently resides and works in Los Angeles. Shira's writing has been featured on Hollywood.com, CBSNEWS.com, and MSN.com. She has appeared as a host or as a guest at The Oscar's (online red carpet host), CNN, Fox News, The Grammy's, Yahoo! (Entertainment Host) and many other online and mainstream media outlets. Lazar currently heads up DISRUPT/GROUP, an online production company she co-founded, and is...
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Hermione Way

Hermione Way is a journalist and new media entrepreneur. She started her first venture, Newspepper.com in the second year of her degree, using money from her student loan to buy the first piece of equipment. Newspepper began essentially as a “citizen journalism” video production company with one key difference; it employed student and graduate filmmakers and journalists enabling them to get much-needed paid vocational media work experience. Her latest venture, Techfluff.tv...
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Saturday July 23, 2011 12:30pm - 1:30pm
Merchandise Mart, Conference Room A

12:30pm

The Natural Evolution of Social Commerce

Take a deeper look at the two components of social commerce—social shopping and social CRM—and where they’ll have the greatest impact on the way businesses connect with customers. 

Social shopping is already a well-established way of life for consumers, comparing notes and making recommendations among their own personal network. It can be directed, as when consumers solicit opinions among their friends (“What do you guys think—iPad or Android tablet?”); in this form, it’s similar to traditional e-commerce, where people actively search for something they’re already interested in buying. 

What will tomorrow bring? What major developments lie ahead, and what problems remain to be solved? These are the topics Craig will discuss.

Speakers

2:00pm

Transformations in Healthcare Technology

The talk will comprise of three presentations that will focus on innovation in Health 2.0 technology, which is focused on the consumer and patient engagement.

"The Gamification of Health" by Chirag Patel 

"Crowdfunding Patient Care" by Desiree Vargas Wrigley

"How Smart is Your Doctor?" by Subbu Arumugam 

Speakers

Subbu Arumugam

Subbu is a first-time entrepreneur and co-founder of SugarSnap. He’s passionate about helping the burgeoning tech community in Chicago hack healthcare. He spends most of his time fighting to get his startup to profitability so it can survive to change the world of medical education.

Chirag Patel

Chirag Patel has unified Chicago with our own Health 2.0 group and chairs the Healthcare roundtable for the Illinois Technology Association (ITA). He is also co-founder of Halo Monitoring, which provides an advanced fall detection and vitals monitoring system for seniors with caregiver connectivity via email, text, and web.

Desiree Vargas Wrigley

Desiree Vargas Wrigley is co-founder and CEO of GiveForward, which is a crowdfunding site for out-of-pocket medical costs. Prior to launching GiveForward, she worked as a specialist in collegiate entrepreneurship at the Kauffman Foundation in Kansas City and as an independent consultant for Arabella Philanthropic Investment Advisors. She was recently named one of 2011′s Women to Watch by Crain's.

Saturday July 23, 2011 2:00pm - 3:00pm
Merchandise Mart, Conference Room B

2:00pm

Small Business Mashups: Cloud, API, SaaS

From e-payment apps and productivity apps to workflow and financial management software: how do I bring my small business online? The new small business paradigm gives SMBs the same power and flexibility of the enterprise at a low cost and with rapid turnaround. Why should SMB's choose a dozen 3rd party apps that mashup together instead of higher-priced enterprise tools? How does a SaaS web startup engage small businesses in the first place?

Speakers

Sean Harper

Founder/CEO | FeeFighters | Sean is the Co-Founder and CEO of FeeFighters, the comparison shopping website for Business Financial Services. Prior to FeeFighters, Sean co-founded TSS-Radio, an online retailer that was #94 on the Inc 500 in 2009. Before being an entrepreneur he worked as a at Longworth Venture Partner, William Blair Capital Partners and the Boston Consulting Group. Sean holds an A.B. in economics from the University of Chicago, where he also studied computer science and an MBA...
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Jamaal Montasser

Jamaal has dedicated his career to improve various businesses. He’s worked as a business consultant with some the largest energy companies in the world as well as supported small-scale farmers in West Africa. Currently at FreshBooks, Jamaal works with developers and entrepreneurs to integrate the FreshBooks API into their operations making it easier than every to get paid.

Rahim Sonawalla

Rovi Corporation, Product Manager, Rovi Cloud Services Rahim Sonawalla is product manager at Rovi Corporation, where he is responsible for helping guide the strategic direction and development of the Rovi Cloud Services API, a suite of web-based solutions designed to help businesses build innovative new digital entertainment products, services and applications for the connected consumer. Rahim joined Rovi in 2011. Prior to this, Rahim held the position of developer evangelist at Twilio and...
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Saturday July 23, 2011 2:00pm - 3:00pm
Merchandise Mart, Conference Room A

2:00pm

Data Liberation
Speakers

Brian Fitzpatrick

Brian Fitzpatrick started Google's Chicago engineering office in 2005, and currently leads several of Google's Chicago engineering efforts, including Transparency Engineering and The Google Affiliate Network. He also started and leads Google's Data Liberation Front, a team that systematically works to make it easy for users to move their data both to and from Google. Lastly, he serves as internal advisor for Google's open source efforts. Prior to joining Google, Brian was a senior software...
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Saturday July 23, 2011 2:00pm - 3:00pm
Merchandise Mart, Conference Room C

2:00pm

The Rise of Social Settings: Location, Mobile, and the Evolution of Online Communities
Speakers

Caleb Elston

Caleb is the CEO of Yobongo Inc.  Lover of beautiful things. Interior design nut. Aaron Sorkin devotee. Former VP Products Justin.tv

Richard Fawal

Richard Fawal was a distinguished political and public affairs consultant from 1989 until 2010. He has held numerous leadership positions, including the Texas Director of the Jerry Brown presidential campaign in 1992, Vice President of Online Campaigns for Democracy Data & Communications (now DDC Advocacy), and Senior Adviser at Watts Partners, the lobby firm headed by former Congressman J.C. Watts. | | In 2010 Richard left politics to pursue his dream of being an entrepreneur, and utilized...
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3:30pm

3:30pm

Data Hoarders: Shaking Off the Data Paralysis

One of the features that make online advertising so attractive is the ability to measure everything – impressions, clicks, engagements, completion rates, etc, resulting in a lot of data. That data should come in handy as marketers, thanks to the recent squeeze on ad budgets and consumer behaviors that change with lightning speed, come under greater pressure to account for every marketing dollar spent. But, as most marketers will attest, all that data is becoming a hindrance, not a help. Marketers are suffering from “data paralysis” – not knowing where to start or what to do with an overwhelming amount of data. 

The fundamental problem lies in the fact that many marketers think that if we get the data right, all else will fall in its place. And, in the absence of knowing what data is the “right” data, online marketers collect everything. This misses the point – data at the end of day is just a collection of standalone numbers that do not mean anything until marketers do something with this information. 

Using example case studies, this panel will focus on strategies to turn existing data points in actionable advertising strategies and explore best practices for setting up data gathering strategies that focus on actionability.

Speakers

Rick Holthouse

As the Head of Client Services - West/MidWest, Rick is responsible for managing and growing new and existing accounts in the Western and MidWestern Region. As part of his role, Rick works with clients to optimize the brand performance of their online campaigns, as well as develop strategic client partnerships. Rick has a rich background in enterprise market information and digital advertising effectiveness. Prior to joining Vizu, Rick was an Account Manager at Dynamic Logic, a custom online...
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Amit Prakash

As the Analytics lead at OMD Chicago, Amit creates analytics infrastructures and measurement processes across various clients including Intel, H&R Block, Pier 1 and the Chicago Tribune. His work has been recognized by Advertising Research Foundation (ARF) - David Ogilvy Award 2011, Rising Star award 2011 and other International organizations like Festival of Media awards. In this role, he defines the KPIs, forecast and measure the actual results; develops actionable insights for digital...
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Aimee Reker

Together with Partners John Grudnowski and Gary Allen, Aimee is forging a new style of digital marketing and media consultancy within bellwether agency start-up, FRWD.  Aimee joined FRWD after nearly a decade with IPG and McCann Worldgroup, where, as SVP, Global Director of Search, she was honored with the Agency’s global award for Mentorship, launched a global search practice, championed social within Populist and helped clients and colleagues navigate the sea of opportunity...
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Megan West

Megan is part of the Interactive Marketing department within Global Marketing at ConAgra Foods. She  is responsible for leading digital strategy and execution for several brands, including Chef Boyardee, Hunt’s, RO*TEL, Wolf Chili, DAVID Seeds and the ConAgraFoods.com website. She also leads the coordination and process development for measurement and analytics for our integrated digital marketing campaigns, including websites, eCRM, digital media, mobile digital promotions, and other...
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Saturday July 23, 2011 3:30pm - 4:30pm
Merchandise Mart, Conference Room B

3:30pm

TechWeek Projects Kick Off!

What is TechWeek: Projects?

TechWeek: Projects is where you and 100s of other coders, designers, and entrepreneurs connect, innovate and develop tech projects during TechWeek around Chicago. TechWeek: Projects includes coding, media, and design projects with the help of our partner organizations and your independent endeavors as well. Fill out the form link above and tell us what idea, app, or project you plan on working on during TechWeek!

TechWeek: Projects Lounge

The Projects Lounge is a dedicated area in the TechWeek headquarters from July 22nd through July 25th where you can work and mingle with other TechWeek: Projects groups. Meet our partners and find the advice and ideas that will help you whether you’re still getting off the cocktail napkin or figuring your best launch strategy.

TechWeek: Projects Kick-off

TechWeek: Projects Kick-off is a 1-hour session where organizers and partners can introduce their track of TechWeek: Projects. The kick-off is Saturday at 3:30 in Conference Room D of the Merchandise Mart floor 7.
 

3:30pm

Welcome to Rails

Ruby on Rails is the web framework of choice if you want your application to be developed quickly, and still want it to be extensible in the future. This introduction to Rails will get you started with Rails web development, and show you how the Rails way makes web development manageable and fun.

Speakers

Noel Rappin

Noel Rappin is a Senior Consultant at Obtiva. He is the author of “Rails Test Prescriptions" from the Pragmatic Bookshelf and “Professional Ruby on Rails” from Wrox. He has over a decade of experience in web application development and has trained developers at venues around the country.  

Saturday July 23, 2011 3:30pm - 5:00pm
Merchandise Mart, Conference Room A

3:40pm

Content is KING!: Digital Storytelling & Media Innovations

Changes in the media landscape have heralded the evolution of content and distribution. This panel will explore web technologies and innovations in journalism and media. Leaders and visionaries from local and global news to Hollywood will share their experience.

 

Speakers

Steve Grove

Steve | Grove directs the news and political content strategy and programming | for YouTube, where he works to connect YouTube's vast user community | directly with news organizations and political leaders. His work | includes the development of the CNN/YouTube Debates, YouTube Direct | (YouTube's citizen reporting platform), and a series of exclusive | YouTube Interviews at the White House with President Obama. Steve | developed CitizenTube, YouTube’s platform for breaking...
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Jonathan Pasky

Founder, Data 2.0
Principal & CEO, Pasky IP Law LLC // Entrepreneurial intellectual property and business law firm with experience in all aspects of patents, intellectual property, and startup law. | | Founder of Data 2.0, Inc. // Media & production company producing: DataWeek + API World Conference & Expo (3,500+ attendees); DeveloperWeek Conference & Festival (2,000+), DeveloperWeek L.A. (400+), and Data 2.0 meetup events in San Francisco, New York and Chicago, focusing on the intersection of cloud data...
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Saturday July 23, 2011 3:40pm - 4:30pm
Merchandise Mart, Conference Room C

5:00pm

The Crowdfunding Revolution

Ever wanted to put a RoboCop statue up in middle of Detroit, produce a documentary or start the world's next great tech venture? Today, all these things are being accomplished through crowdfunding. More than just a hot new buzzword, crowdfunding is creating a fundamental shift in the way we raise money for our businesses, support our loved ones during medical emergencies and even elect our national politicians. In this session a panel of experts will discuss this trend in micro-giving and how it will disrupt the funding landscape for years to come.

Speakers

Ethan Austin

Ethan is the Co-founder, COO (and current intra-office burrito eating champion) at GiveForward.com, a crowfunding website that empowers people to raise money for their loved one's out-of-pocket medical expenses. Having lost several family members to cancer, he is deeply passionate about helping people and more than anything, enjoys making people smile. Ethan graduated from Emory University in 2004 with a B.A. in political science and holds a J.D. from American University, Washington College of...
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Alanna Clark

Ms. Clark is the Director of Platform and Analytics for Admeld where she oversees demand side platform and trading desk relationships. Prior to Admeld, Ms. Clark worked at Right Media, the first online advertising exchange, that was acquired by Yahoo in July 2007. Advertising has allowed her to travel the world and she has experience in international markets including EMEA and APAC. Her expertise also includes ad decisioning algorithms, market analysis, and business development. She currently...
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Erica Labovitz

Erica joined IndieGoGo in 2010 because she believes anyone with a great idea and the passion to act on it, should have the opportunity to raise money. Prior to coming to IndieGoGo, Erica was a Brand Manager at Kraft Foods, Inc. Erica is a proud Board Member of The Cheti Sponsorship Program, and just completed two terms as Treasurer of The House Theatre of Chicago. She spends much of her leisure time in the community and has traveled extensively to volunteer, including time in New Orleans...
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Nate St. Pierre

Nate is the co-founder and operator of Love Drop, an online and offline community of people who come together once a month to help out a family going through a financially hard time. They share the family's story through videos online, and at the end of the month show up on their doorstep and present everything the community did for them. Love Drop has given away nearly $50,000 in its first six months.

Josh Tetrick

Josh provides capital to creative entrepreneurs as the founder and CEO of 33needs, an investment platform that connects social entrepreneurs to micro-investors.

Rob Wu

Rob is a Founder at CauseVox, a fundraising platform for the non-profit non-techie to design their own campaigns. Prior to CauseVox, he specialized in management consulting for government agencies and non-profits. Rob is also a certified beancounter (CPA) and on leadership with Synergy Ministries (a non-profit consultancy).

Saturday July 23, 2011 5:00pm - 6:00pm
Merchandise Mart, Conference Room A

5:00pm

Web Typography: On Choosing (and Using) Fonts on Screen

With the rise of custom typography (via @font-face) on the web, we designers now have thousands of typefaces to choose from when laying out our designs. But as we begin to shift our prefrences away from "web safe fonts" which, in almost all cases, were designed and optimized explicity for on screen use, how do we avoid choosing typefaces that harm the usability, readability, and accessibility of our websites and applications?

Without the constraints that old standbys like Georgia, Lucida, and Verdana placed on our projects (and on our clients' web identities) how do we navigate the sea of possibilities to choose typefaces that are brand (and screen) appropriate? 

In a volatile end-user landscape (browsers and mobile devices with different screen sizes and resolutions, media consumption in vastly different environments, contexts, and situations) how should we be setting type?

In this talk I will explore a few strategies and possible solutions to the concerns outlined above. In so doing, I hope to equip audience members with a toolset to help them make intelligent type-related design decisions for the web. 

Speakers

Billy Whited

Billy is responsible for managing design, front-end development and content strategy at 8th Light, Inc. He's a web design generalist, but likes the perspective it grants him. He is passionate about typography, web standards and the future of CSS3 and HTML5. When not in front of a computer, Billy enjoys reading, making soap, building model airplanes, gardening and taking hikes with his wife Aemelia and a scruffy little dog named George.

Saturday July 23, 2011 5:00pm - 6:00pm
Merchandise Mart, Conference Room B

5:00pm

The Technology of Solving Big Problems

The purpose of technology is to solve problems. Mass tweeting from protesting nations enables the coordination of grassroots activism. Online challenge sites are able to solicit niche experts who propose computer science, biotechnology, or pharmaceutical solutions online. Knowledge collaboration sites help centralize problem-solving efforts for the public. From interpreting the human genome to enabling mass citizen protest coordination, what new technologies will solve the big problems of this decade?

  • Finding a problem-solver: how online challenges and marketplaces
  • Hosting a group conversation: how online collaboration sites enable group problem-solving
  • Triggering mass coordination: crowd activism and crowd-funding
Speakers

Tyler Bell

Dir of Prod | Factual Inc | Tyler Bell (@twbell) leads Factual's product initiatives in global place data and contextual audience platforms. He is a former archaeologist of late Roman and early medieval Europe, with a research focus on GIS and anisotropic cost surfaces. Tyler led Product for Yahoo's Geo Technologies Group and received his PhD from the University of Oxford. He has broad interests in open source and place-based information systems. Tyler opines occassionaly on data- and...
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Brandon Kessler

Brandon Kessler is the founder and CEO of ChallengePost, a New York web company that allows organizations and individuals to challenge the public to solve problems through competitions. Current clients include The City of New York, First Lady Michelle Obama, Samsung, Thomson Reuters, the World Bank, and the federal government who chose ChallengePost to create and power the governmentwide challenge platform: http://Challenge.gov | | Prior to that, Kessler founded independent record label...
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Ivan Sheldon

Ivan manages Americas business development for NAVTEQ. Since joining NAVTEQ in 2004 as a Product Manager, Ivan has initiated the $28.5M acquisition of a map company in South Korea, led the product integration of a Mexican acquisition, managed the development of a new map database in Australia and launched the first map product optimized for pedestrians using mobile phones and consumer electronics (Discover Cities). Products that he managed are used by Porsche, Toyota, Yahoo...
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Saturday July 23, 2011 5:00pm - 6:00pm
Merchandise Mart, Conference Room C

5:00pm

Gamify My Project - Creating a Better Experience Through Fun and Games

Games are everywhere and there is a reason for that. Games make things fun! Making new tech projects a game can help retain users and gain a larger untapped market that  previously was not thought of. The rise of older social gamers has taught a new untapped market to have digital fun. Come learn from the different schools of games from the best in Chicago how to tap into the ideas of fun and games.

Speakers

Jared Steffes

Jared Steffes is a serial entrepreneur from South Chicagoland. He has helped with the creation of Rt. 66 Raceway, Chicagoland Speedway, two video game studios, and most recently was a co-founder at Tap.Me. | | | | While attending DePaul University he co-founded DePaul's Largest student organization, DeFRAG, which is centered around video gaming and development. He also helped to develop DePaul's Video Game Development degree. Currently Jared is working on a new start-up called...
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Josh Tsui

Director of videogame franchises from Tony Hawk to Mortal Kombat. You've played what I've made.

6:00pm

Official Illinois Launch After Party

Join Illinois Launch for their official TechWeek after party!

Saturday July 23, 2011 6:00pm - 8:00pm
District Bar (170 West Ontario Street )
 
Sunday, July 24
 

9:30am

Mobilize for Mobile Marketing: Rev Up Your Business with Mobile Marketing AND Avoid the Legal Mistakes That Can Kill Your Campaign

Mobile marketing is the ultimate one-to-one communications channel and a game-changer for businesses of all sizes. But mobile is also a minefield for the uninformed, subject to FTC and FDA "rules and regs" having to do with privacy, spam and making claims. In this session, you'll get tips and tactics on using mobile to rev up your business AND learn how to avoid the Top Ten Legal Landmines of a mobile campaign.You'll leave with practical, actionable information that is easy to understand and free of jargon. Mobile is here to stay. It's not a question of should you use it, but how and when! (This session is co-presented by Lori Colman and Tammi Franke)

Speakers

Tammi Franke

Tammi Franke is a Partner at Fitzgerald & Hewes LLP in Chicago. Her practice focuses on technology law and she advises her clients on matters related to advertising law, mobile marketing, telecommunicatoins, wifi, technology, software and online communications. She serves as adjunct professor at DePaul University in the PR and Advertising Graduate Program. She received her JD from Loyola University of Chicago.

Dick Strassburger

Vice President and Director, Integrated Media Colman Brohan Davis Dick heads up Colman Brohan Davis’s integrated media practice and is expert on the growing influence of mobile marketing. He has planned media campaigns that use the mobile channel, and has championed its use with the agency’s clients. He joined Colman Brohan Davis with over twenty  years of experience fostering innovative thinking enriching the strategic planning process and seeking key market opportunities for...
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Sunday July 24, 2011 9:30am - 10:30am
Merchandise Mart, Conference Room B

9:30am

The Art of Engagement: Monitoring Your Audience

Is my audience talking about my brand? What are they saying? How are they trying to communicate with me? Sales and marketing are incomplete without customer engagement, and the Art of Engagement asks thought leaders from tech startups about the latest tools and metrics for engaging your audience.

Speakers

Scott Hurff

Scott is on the founding team of and head of user experience at Namesake, where he conceptualizes, designs and helps build the future of real-time conversation every day.  | | Before Namesake, Scott was the youngest EIR in the history of Kodiak Venture Partners. Scott founded college group collaboration platform Groupvine (acquired by DailyJolt) and graduated from Wake Forest University with honors in Political Science.

Scott Rutherford

Scott Rutherford is Co-Founder and COO of UserVoice, which means he's equally at home writing scripts and poring over spreadsheets. Originally from the UK, Scott now lives in San Francisco. His path to the Bay Area was a depressingly typical one, starting as a DJ and musician before obtaining a PhD in Particle Physics while at CERN and then embarking on his 10 year (so far) adventure in the world of startups. For good measure, he also helped found a couple of open source projects, most notably...
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Sunday July 24, 2011 9:30am - 10:30am
Merchandise Mart, Conference Room C

9:30am

Clojure: the New Ruby

Ten year ago, Ruby was the unknown gem of programming languages. Today Ruby is practically mainstream and millions have profited from its power.  Today, Clojure is the Ruby of 10 years ago. It's powerful, fresh, sexy, and relatively unused.

In this session, we will succumb to the allure of Clojure.  We'll learn about it's Lisp heritage and how it fits into the world of functional languages. Software Transactional Memory? You bet we'll talk about that.  We'll see how even though Clojure is not an OO language, it provides all the tools needed to build an architecture that stinks of OO goodness.  Oh, we'll also talk about some real work uses.

Speakers
Sunday July 24, 2011 9:30am - 10:30am
Merchandise Mart, Conference Room A

9:30am

11:00am

I am the Place: Delivering Information to a Mobile Society

Up until this century, information was generally associated with a place: clustered around the radio for FDR’s fireside chats; at the kitchen table talking on the telephone; lounging in the living room watching The Ed Sullivan Show; surfing the web on the desktop at work. Well, the phone is now in my pocket and I’m listening to music on my iPod while downloading a movie on the iPad -- or maybe all of this is happening on one device. The point is, these events are not occurring within the context of their own unique place -- rather, these events are occurring where I’m at. I am the place.

The boundaries of where and when information is received began to blur with the advent of the web and have disappeared completely with the combination of wifi + mobile devices. I am the place. I now expect information to be where I’m at rather than my having to be at the one place and the one time where information is delivered. Finally, it’s all about me.

What does this mean? Well, we need to rethink how we design products. Rather than starting with the end (let’s design a website!), we need to start up front with delivery and act (what information is relevant to where the user is at and what they’re doing). It’s a different way of thinking but it’s an important distinction to understand in order to design products that are relevant in today’s culture.

Speakers

Alice Toth

As a UX lead, Alice is involved throughout the entire SDLC from concept to release, bringing user-centric design and concerns to all stages of a project. She has a Master’s of Architecture from Virginia Tech and a Bachelor’s of Fine Arts from Virginia Commonwealth University. She’s currently found advocating for the user as a Director of Interaction Design at Arc Worldwide in Chicago, and is thrilled to be working with a team that values both experience design and strategy.

Sunday July 24, 2011 11:00am - 12:00pm
Merchandise Mart, Conference Room A

11:00am

Social Local Mobile

How do you connect to the people, places, and things around you right now? From mobile daily deals to social check-ins and local point-of-sale, there is an entire industry of social-local-mobile that did not exist 5 years ago. What are the new business models around social-local-mobile? How can small businesses, large brands, news publications, and the end user benefit right now?

Speakers

Sam Altman

Sam Altman is co-founder and CEO of Loopt, a company that builds mobile applications to help people enjoy the friends, places, and events around you right now. Sam sees mobile location as helping to make serendipity happen, completely transforming how people can and will communicate on their mobile devices. Since starting the company in 2005 while studying at Stanford University, Sam has consistently been recognized for his entrepreneurship. He was featured in Inc. Magazine’s Top 30...
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Drew Mitchell

Since joining Google in 2006, Drew has led the development of key advertising relationships with Fortune 500 clients including ADT, Dell, Sprint, and Target. Drew is currently the Head of Industry for Google's Local advertising sales vertical which manages clients across Home Services, Personals, Careers and Real Estate.  | | Prior to Google, Drew was the Director of Marketing at Hostway Corp. where he won the Business Marketing Association's Gold Tower Award for the Bob's Cube viral...
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Brad Spirrison

Brad Spirrison is the Managing Editor of Appolicious and AndroidApps.com, where consumers find mobile apps they'll love. The Appolicious family of sites (which also includes video review service AppVee.com) and mobile apps for the iPhone, and Android are discovery tools to help consumers browse, search and share recommendations for the hundreds of thousands of apps available on the iOS and Android platforms. Spirrison manages an editorial operation that publishes dozens of daily articles...
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Tom Tierney

Tom Tierney joined NAVTEQ in October 2005 as developer alliances manager, responsible for serving developers’ interests in location enabling new and existing mobile applications using NAVTEQ® map data. He was promoted to director of partner and developer programs in April 2010.  | | Before joining NAVTEQ, Tom acquired and ran a middle-market business brokerage firm, helping entrepreneurs buy and sell manufacturing operations in the Midwest. Previously, he was the U.S. director of...
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Johnny Todd

Johnny Todd is the Chicago Community Manager for Yelp.com. His reach includes local brand marketing, pr, event planning, writing, building relationships with local businesses, and leading the growth of the Chicago community — from Northside, to Southside to Westside. Yelp communities have taken root in major metros across the US, Canada, UK, Ireland, France, Germany, Austria, The Netherlands, and Spain; Yelp drew an audience of more than 50 million unique visitors in May 2011. Yelpers have...
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Sunday July 24, 2011 11:00am - 12:00pm
Merchandise Mart, Conference Room C

12:30pm

Fireside Chat: Jeff Lawson

Join us for a Fireside Chat with Jeff Lawson!

Speakers

Jeff Lawson

Jeff Lawson is CEO and Cofounder of Twilio, the technology company revolutionizing telecommunications with simple tools for programmatically making and receiving text messages and phone calls. Jeff brings over 12 years of entrepreneurial experience with product, engineering and business background to the company.  Jeff was awarded a 2010 TechFollows Award for Disruptive Innovation, and was named as number 18 on Business Insider’s 2010 Silicon Valley Top 100 List. Prior...
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Sunday July 24, 2011 12:30pm - 1:00pm
Merchandise Mart, Conference Room C

12:30pm

The Challenge of Ad Verification

When marketers buy television spots, they can turn on the tube and watch them run. Magazines and newspapers? Marketers can flip to their ads. But when it comes to online inventory, the questions still linger: Are my ads truly running where and when I want them to? Am I wasting impressions and ad dollars serving ads in front of the wrong audience, or are they subject to impression fraud? Are they running next to content that might be offensive to my audience or on the same page as one of my major competitors? Most of us may have chuckled over humorous examples of the wrong ad in the wrong place, but it isn't that funny if it's happened to you.

Speakers

Will Luttrell

Over the past 10 years, Will has been a pioneering developer innovating on behalf of such firms as American Express, Dun and Bradstreet and the Better Business Bureau. He was an early open source advocate in the corporate environment and has a record of architecting technical solutions for complex, extremely high volume, mission critical functions using open source technology and commodity hardware. Most recently, Will led the effort at Connexus to rewrite the backend processing of one of the...
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Mike Zeman

Mike Zeman is vice president of Marketing Solutions at comScore, Inc. In this role, Mike leads partnership development among industry-leading CPG marketers, advertising agencies and media agencies. To help clients maximize the return of digital marketing investments, Mike supports a variety of custom solutions ranging from media planning tools to offline sales impact measurement. | | Prior to joining comScore, Mike managed strategic CPG & Retail advertising partnerships for Yahoo!. He...
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12:30pm

The New Commerce: Bridging Online and Offline

Major factors such as social sharing, product data, customer engagement, hardware technologies, and real-time analytics are reshaping how we buy. How can businesses take advantage of the new commerce right now? Are we driving towards a convergence of 'augmented shopping' online and off-line? Are the challenges to advancing retail technology around user behavior or more advanced technology?

Speakers

Nitin Gupta

Nitin heads up business development for Stipple where he focuses on developing publisher and advertiser relationships. Prior to Stipple, Nitin worked for several small and large technology companies in Silicon Valley. He has an MBA from the Kellogg School of Management and is presently pursuing a Masters in Liberal Arts at Stanford.

Dan Hess

Dan Hess, CEO has a 20-year track record of building successful technology-enabled businesses and products. Most recently Dan was President of Thought Motor, an interactive strategy consultancy. Previously he was VP Marketing & Strategy at Tribune Interactive. In 1999 he joined comScore (NASDAQ: SCOR) as part of the original executive team that drove the company from startup to $60MM in revenue. Prior to comScore Dan held sales, marketing and operations positions at Information Resources...
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Kevin Leland

Kevin Leland joined Lightbank in February 2010. He is the Co-Founder and Vice President of Marketing for Pawngo, the first full-service online pawn shop. Previously, Kevin served as Marketing and Business Development Manager at The Wall Street Journal where he launched a new mid-tier sales division. Prior to The Journal, Kevin worked at Tribune Company as a Brand Marketing Specialist, where he managed branding initiatives for RedEye, the daily commuter paper, and Tribune digital properties...
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Ivan Sheldon

Ivan manages Americas business development for NAVTEQ. Since joining NAVTEQ in 2004 as a Product Manager, Ivan has initiated the $28.5M acquisition of a map company in South Korea, led the product integration of a Mexican acquisition, managed the development of a new map database in Australia and launched the first map product optimized for pedestrians using mobile phones and consumer electronics (Discover Cities). Products that he managed are used by Porsche, Toyota, Yahoo...
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Sunday July 24, 2011 12:30pm - 1:30pm
Merchandise Mart, Conference Room A

12:30pm

Choosing Your Web App Platform

Open versus closed source. Java versus .Net versus Ruby and a hundred other languages. How do you make the right choice? Who can help you make the right choice? Picking the right platform is daunting and choosing poorly will hamstring your project from day one.  In this workshop, I will discuss some simple principals that can help you make the right decision and put your startup on the path to success.

 

Speakers

Tyler Jennings

Tyler Jennings is the Principal Consultant at Obtiva, a Chicago-based Agile software development company. He's involved in the Craftsmanship, Agile, Ruby, JRuby and Java communities and have presented at many conference and user group meetings across the United States. His recent interests include functional & multi-paradigm languages, genetic algorithms and machine vision.  

Sunday July 24, 2011 12:30pm - 1:30pm
Merchandise Mart, Conference Room B

1:10pm

Keynote: Sam Altman

Come catch a Keynote by Sam Altman, CEO & Co-Founder of Loopt!

Speakers

Sam Altman

Sam Altman is co-founder and CEO of Loopt, a company that builds mobile applications to help people enjoy the friends, places, and events around you right now. Sam sees mobile location as helping to make serendipity happen, completely transforming how people can and will communicate on their mobile devices. Since starting the company in 2005 while studying at Stanford University, Sam has consistently been recognized for his entrepreneurship. He was featured in Inc. Magazine’s Top 30...
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Sunday July 24, 2011 1:10pm - 1:40pm
Merchandise Mart, Conference Room C

1:30pm

Who is PeopleBrowsr?

Who is PeopleBrowsr?

Come find out tomorrow at 1:30p in the Hacker Lounge... Join us for a demo presentation on Sunday with CEO, Jodee Rich. Learn about PeopleBrowsr's social media analytics and engagement Platform - the only integrated workspace that combines analytics, search and engagement with 1,000 days of data.

Sunday July 24, 2011 1:30pm - 2:00pm
TechWeek Projects Lounge

2:00pm

The Ad Ecosystem

Ads are designed, coded, priced on a market, targeted to an audience, matched to a publisher, and measured for effectiveness. How is the ad network ecosystem changing? Will the advertiser or the publisher set the rules for the next phase of advertising? Where will the next big ad network appear?

Speakers

Chris Carlson

A University of Michigan alum, Chris comes to Tap.Me with extensive experience in bridging the gap between sales and product/technology, successfully generating revenue for several high profile media and technology companies. Chris, an industry veteran, brings a diverse direct-response and branding background, spanning almost all of the digital ad platforms including: eCommerce, search, ad networks, content sites, and social networking. | | Prior to joining Tap.Me, Chris served as Vice...
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Jared Golden

Jared Golden is a pioneer of innovation in the high engagement marketing industry. In 2009, Jared co-founded Apparel Media Group, the first platform that makes building relationships with millions of consumers in grass-roots affinity groups possible for brands and agencies through hyper-targeted, turnkey campaigns.

Steve Krol

Steve Krol is the founder and CEO of Advanse, a provider of Digital Marketing Automation solutions for performance-driven publishers, advertisers and business partners. Steve has over 12 years of strategy and technology consulting experience where he helped Fortune 500 and middle-market companies find pragmatic technical solutions for highly complex business problems - such as building new revenue streams with superior financial performance. Prior to founding Advanse, Steve helped form four...
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Dave Simon

GIS Manager, Voinovich School for Leadership and Public Affairs

Sunday July 24, 2011 2:00pm - 3:00pm
Merchandise Mart, Conference Room A

2:00pm

Apps for Metro Chicago: The Data

Thinking about entering the Apps for Metro Chicago Illinois Competition? Don't miss this chance to hear data experts from the city, state and county - including Brett Goldstein, CDO of the city of Chicago - talk about the available data and some of their favorite app ideas. Victoria Carlson, President of A4MC, will also be there to talk about the kinds of apps the judges are looking for.

2:00pm

Keynote: Matt Moog - 10 Principles for Using Social Platforms to Build Communities
Speakers

Matt Moog

Matt founded Viewpoints Network in August 2006. He spent the previous ten years at Q Interactive/CoolSavings where he joined the company as its fifth employee. He ran sales and marketing from 1996 to 2000. From 2001 to 2006 Matt served as President & CEO while CoolSavings was publicly traded, and then took the company private in a sale to Landmark Communications. Prior to CoolSavings Matt worked for Microsoft in a variety of business development and sales roles.Matt is a member of Young...
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Sunday July 24, 2011 2:00pm - 3:00pm
Merchandise Mart, Conference Room B

2:00pm

Hiten Shah w/ Lean Startup Circle

A surprise nationally known speaker will be coming in for this popular lean startup-focused entrepreneur group.

Speakers

Hiten Shah

Hiten started on the Internet by founding a Internet marketing consultancy, ACS. He then went on to create Crazy Egg, an analytics tool that visualizes the user experience on a website. Now with KISSmetrics he is building a data driven solution for to help online businesses make better business decisions. Hiten is passionate about helping other entrepreneurs and startup people.

Sunday July 24, 2011 2:00pm - 3:30pm
Merchandise Mart, Conference Room C

3:30pm

What Happens After Someone Loads Your App?

What happens after someone downloads your app? Most likely, that user stops opening up your app. User engagement is one of the biggest hurdles in growing your mobile app, but gamification is an approach that seeks to buck the trend of decreasing app activity. Gamification—making the experience like a game—is what fuels mayorships in foursquare or badges in Gowalla. The newest and most popular apps gamify their social connections, rewarding their users for their activity and challenging them to keep up with the app. It makes the mobile experience more dynamic and interactive, so where will this trend go as mobile continues to take off? What are the big gamified apps on the horizon, and more interestingly, how will this play out as the mobile experience becomes a more social experience?

Speakers

Sean Shadmand

Sean Shadmand’s official title is the CSO and co-founder of PointAbout, Inc. In other words, he is the visionary behind AppMakr.com, which has altered the mobile application industry. Previously, Sean was instrumental in growing Tagged.com from a startup with 2 million users to a profitable company with 40 million users. He has experience in viral tuning, user acquisition, large scale systems, and product development. Additionally, Sean is a co-founder of FamilyOven.com, one of the largest...
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Sunday July 24, 2011 3:30pm - 4:30pm
Merchandise Mart, Conference Room B

3:30pm

Hadoop and Big Data to Drive Our Web Analytics

Orbitz Worldwide (NYSE:OWW) is composed of a global portfolio of online consumer travel brands including Orbitz, Cheaptickets, The Away Network, ebookers and HotelClub, Additionally, the company operates business-to-business services: Orbitz Worldwide Distribution provides third parties such as Amtrak, Delta, LAN, KLM, Air France and a number of other leading airlines hotel booking capabilities, and Orbitz for Business provides corporate travel services to a number of Fortune 100 clients. The Orbitz Worldwide sites process millions of searches and transactions every day, which not surprisingly results in hundreds of gigabytes of log data per day. 

Some of the challenges we face analyzing these large amounts of data are: sparse, multi-sourced data, performing multidimensional analysis on both the online and offline data, developing a data driven culture, and working in a "centralized decentralization" model. This talk will detail how the Web Analytics team leverages big data technologies like Hadoop to meet these challenges. We’ll discuss how we use tools like Hadoop, Hive, Pig, and Sqoop to power our web analytics framework. We’ll also discuss how big data along with an agile organizational structure provides immense opportunity to build a platform that can be used to drive the business to the next level.

 

Speakers

Raghu Kashyap

Raghu Kashyap is the Director of Web Analytics at Orbitz Worldwide and has been one of the key drivers to leverage the big data in the WebAnalytics world and provide insights based on this. He has been actively involved in the WebAnalytics industry and help out many non-profit organizations to leverage the power of WebAnalytics.

Sunday July 24, 2011 3:30pm - 4:30pm
Merchandise Mart, Conference Room A

4:00pm

5:00pm

Interactive Marketing Horror Stories

Join marketing humorist and communications expert Steve Lundin of BIGfrontier for a rollicking presentation on some of the most notable examples of marketing programs gone awry. These incredible, disturbing, and (unintentionally) hilarious stories will leave you scratching your head and wondering out loud: “someone actually approved AND paid for that?” We’ll review disasters from giants Groupon, WalMart, Facebook and the “genius” agencies behind their campaigns. Interactive Marketing Horror Stories provides an in depth look expensive mistakes, coupled with an explanation of why they happened and what marketers can do to avoid them.

Speakers

Steve Lundin

Steve Lundin is the founder of BIGfrontier, one of the last remaining events from the dot com era. He also operates the award winning BIGfrontier Communications Group, a Chicago based communications firm, known for the “Making Sauerkraut Sexy” campaign (somebody had to do it.) Steve currently writes for the Chicago Tribune, Mediapost, International Watch and a host of lifestyle and aviation themed publications. He has published the BIGfrontier Midnight Missive newsletter since 1999.

5:00pm

Social Media & The Uprising in Iran

The post presidential election mayhem in Iran in June 2009 was a preview of the a phenomena that later re-appeared in the Arab countries, and today is called "The Arab Spring". Within 72 hours after the announcement of the allegedly fraudulent results, over 3 million protestors flooded the streets - streets in a country where no organized opposition was allowed. 

The presentation will posit a thesis that new media entities are substituting for the classic opposition political parties infrastructure; the processes of mobilizing, messaging and the logistics of street action no longer need to be organized through the traditional organizational paradigm.

Seond half of session will include a panel of the book What's Next?: Unconventional Wisdom on the Future of the World Economy. Additional panelists include Jerome McDonnell, Lyric Hughes Hales, and David Hale.

 

Speakers

David Hale

David Hale is a Chicago-based global economist whose clients include asset management companies in North America, Europe, Asia, and Africa. He is the founding chairman of David Hale Global Economics. Mr. Hale serves as the global economic advisor to the Commonwealth Bank of Australia. He formerly worked as chief economist for Kemper Financial Services from 1977 to 1995 and Zurich Financial Services, which he joined as chief economist when it purchased Kemper in 1995. He advised the...
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Lyric Hughes Hale

Lyric Hughes Hale is an accomplished China analyst and speaker. Her research focuses on the challenges faced by China as a result of the world economic downturn, Chinese monetary policy, and the role of China in the media. | | She studied at Northwestern University and graduated from the University of Chicago, with a degree in Near Eastern Languages and Civilizations. She has traveled to more than 50 countries. Her global network reflects her many interests in the worlds of media...
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Narimon Safavi

Narimon Safavi is a Chicago based Iranian-American entrepreneur who is also a contributor and analyst for the radio program Worldview on WBEZ (Chicago Public Media).Born in Tehran to an Azari-Iranian family, he studied Chemistry & Philosophy at the Illinois State University and is now serving on the boards of organizations such as the DC based National Iranian-American Council (NIAC,the largest grass roots advocacy organization of Iranian-Americans),as well as the Pasfarda Art & Cultural...
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Sunday July 24, 2011 5:00pm - 6:00pm
Merchandise Mart, Conference Room A

5:00pm

Talk Tech to Me

Many developers don't know the best way to present technical material to a technical audience, much less to a non-technical one.  The rise of agile practices like sprint reviews and demos, and the opportunities afforded developers like lightning talks or corporate presentations, is making public speaking an essential skill for software engineers.  In this talk I give a kind of "Lightning Talks 101" tutorial, covering how to organize a presentation, how to speak to an audience, how to prepare for live demos, and more.

Speakers

Jeff Cohen

Chief Instructor | The Starter League

Sunday July 24, 2011 5:00pm - 6:00pm
Merchandise Mart, Conference Room B

6:30pm

 
Monday, July 25
 

9:00am

9:00am

midVenturesLAUNCH (All Day Event)

Bringing together entrepreneurs, venture capitalists, and the media from all parts of the tech community, midVenturesLAUNCH is a unique opportunity to watch the great new ideas come to life. Hundreds of startups will showcase the newest innovations as thousands of people explore the future of web 2.0 technology.

Monday July 25, 2011 9:00am - 6:00pm
Merchandise Mart (222 Merchandise Mart Plaza, Chicago, IL)

9:30am

Life in a Startup Incubator
Speakers

Jim England

Cofounder | Keepstream | Jim England is the co-founder of Keepstream, a personal social media curation tool that allows users to collect, organize, and share their favorite statuses from multiple social networks. Jim believes that curation applications should provide powerful tools for manual curation, keeping the content personal and relevant to the curator and to their audience.

Stella Fayman

Stella Fayman is a founding member of FeeFighters, where business owners compare shop credit card processors. She is also co-founder of Entrepreneurs Unpluggd, an event focused on showcasing the stories behind successful entrepreneurs. Stella runs Ignite Chicago, and mentors high school students through the Future Founders program. She recently became an Community Advisory Board Member for the Chicagoland Entrepreneurial Center.

Eduardo Fernandez

Eduardo is the co-founder of MigrationBox, a software company that liberates your cloud data and facilitates switching online services. MigrationBox is a graduate of TechStars NYC 2011.

Brittany Laughlin

Brittany Laughlin is the co-founder of gtrot, a social travel company that makes trips awesome! Share trips, see friends and save money when you travel. gtrot was funded by Lightbank in 2011 and is evolving the way friends plans trips together. | | Brittany Laughlin is an active participant in the Technology and Travel industries. Joanne Wilson has called her a 'tenacious' entrepreneur. Laughlin was elected as a Top 50 Young Champion for Women, is a two time winner of the OPEN Innovation...
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Monday July 25, 2011 9:30am - 10:15am
Merchandise Mart, Conference Room C

9:30am

10 Things I Learned Launching Yobongo
Speakers

Caleb Elston

Caleb is the CEO of Yobongo Inc.  Lover of beautiful things. Interior design nut. Aaron Sorkin devotee. Former VP Products Justin.tv

Monday July 25, 2011 9:30am - 10:30am
Merchandise Mart, Conference Room A

9:30am

Why Chicago is the Best Place to Start a Company co-sponsored by Startup Illinois
Speakers

Lon Chow

Lon Chow is a general partner with Apex Venture Partners. Prior to joining Apex, Lon was a partner with Mercer Management Consulting (formerly Strategic Planning Associates). He also held various operating management positions with Pacific Telesis. Lon holds an MBA from the Wharton School and a BA from the University of California, Davis. Lon's Chicago portfolio companies include: Appolicious, Analyte Health, Sittercity, Timlines, & TargetData. Lon's Chicago angel investments...
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Monday July 25, 2011 9:30am - 10:30am
Merchandise Mart, Conference Room B

10:15am

10:20am

Fireside Chat: Seth Sternberg
Speakers

Seth Sternberg

CEO | Meebo Inc

Monday July 25, 2011 10:20am - 10:40am
Merchandise Mart, Conference Room C

10:40am

10:45am

11:00am

Viral Marketing
Speakers

Joel Barnes

I am a father first to my 4 years old little girl Hannah Marie. After that, I currently run Lumen Nightclub in the meat packing district of Chicago, Illinois and act as the General Manager and Director of Operations. We use social media as the meat-on-the-bones of the operations based skeleton that is our business. I have been in the service industry for 16+ years and have worked in companies as large as The Cheesecake Factory to as small as independently owned bars. From fine dining to...
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Michael Burke

As the President of appssavvy, Michael is responsible for developing the organization, hiring and managing the team and ensuring that appssavvy will continue to deliver the highest level of solutions to the advertising clients and publishing partners. Michael started his career as as a technology recruiter, learning the fundamental of sales, hiring and customer management. He joined HotJobs.com in 1999, opened the Chicago office and grew with the company until it was purchased by Yahoo in...
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Sean Everett

Entrepreneur & Precisionist. I founded @evolyte, my dream job. We believe in elegant simplicity & gut-wrenching fun, pursuing creative projects never before attempted.

Jon Imerman

Jonny Imerman is a young adult cancer survivor who strives to make sure no one fights cancer without the support of someone who has already triumphed over the disease. After being diagnosed with testicular cancer at the age of 26, Jonny decided to found Imerman Angels, a non-profit organization, which carefully matches a person touched by cancer (a cancer fighter or survivor) with someone who has fought and survived the same type of cancer (a Mentor Angel). Imerman Angels now has more than 4,000...
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Jason Seiden

Jason runs Ajax Social Media, a social content strategy firm that helps B2B and professional service organizations use LinkedIn to improve business results. Ajax is the only company in North America to have been certified by LinkedIn to deliver live LinkedIn training. | | Jason serves as an advisor to both the Career Advisory Board (presented by DeVry) and SmartBrief Workforce, and blogs about the new trend toward "profersonalism" at JasonSeiden.com. His third book, Beyond Social, is...
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Phil Tadros

Philip Tadros's, founder and CEO of Doejo, entrepreneurship started exceptionally early; at nineteen he dropped out of school and began his carer as a serial-problem solver. He procured a $20,000 loan to purchase his first retail location: Don’s Coffee Club, a floundering coffee shop. Working hard everyday with a smile on his face, the shop gained popularity quickly and sold for $34,000 ten months later. He used the profit from that transaction to put a down payment on a larger retail...
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Monday July 25, 2011 11:00am - 12:00pm
Merchandise Mart, Conference Room A

11:00am

How to Get Paid--Really

Accepting credit card payments is a critical requirement for any company that sells goods or services on its website—which, these days, is most companies. But doing so can be daunting and carries risk. Not only is the payments ecosystem complicated, it’s also flooded with providers that have deceptive pricing and questionable business practices—including hoarding your data. This session will shine light on the mysterious and unscrupulous payments world and help you make sense of it all. At the end of this talk, you’ll understand who the players are, what each does, and the important do’s and don’ts of choosing a reliable service provider.

Speakers

Bryan Johnson

Bryan Johnson is the founder and CEO of Braintree, a company that powers payments for many of the most dynamic online and mobile merchants in the U.S. As one publication puts it, “Braintree’s customer list reads like the front page of TechCrunch.” | | Bryan attributes much of Braintree’s success to embracing what he calls “The Chaotic Workplace”, a flexible, spontaneous, and tight-knit work environment with few rules aside from the guiding principle...
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11:00am

Intrapreneurship

One of the exciting things about the Lean Startup approach is that it’s applicable not just to startups, but to innovation within large companies.

As part of TechWeek, Pathfinder has organized a panel of “intrapreneurs” – entrepreneurs within larger companies who are charged with innovation and creating new products and services. In this case, the companies are all quite large, ranging from $1 billion to $31 billion in revenues.

Speakers

Stanley Crane

| What area of American Society needs Innovation more than our healthcare system? Innovation is needed to make the systems easier to use, more secure while simultaneously making them more accessible to healthcare providers but also to patients. | | Stanley has been the CIO for Allscripts for 4 years, releasing iPhone, iPad & Android versions of Allscripts products, as well as a product that delivers free electronic prescriptions to all physicians in the US.

David Galante

David has worked as a software engineer at Motorola, technical sales manager at PacketVideo and as key product innovator at Alcatel-Lucent Ventures. David's role at Alcatel-Lucent Ventures is managing the Mobile Wallet product offering for the Americas and Europe. Alcatel-Lucent Ventures is a strategic venture group focusing on bringing innovative ideas from internal groups and external investments to market. David holds a bachelor of science in Electrical Engineering from Purdue...
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Bernhard Kappe

Bernhard Kappe is the founder and CEO of Pathfinder Development, which helps companies rapidly launch products. In this role, Bernhard works with startups and existing companies to create effective business models and product-market fit, position themselves in the market, create outstanding product design, utilize Agile development to build great products, and manage customer acquisition and retention. As a veteran entrepreneur, Bernhard strives to make Chicago a technology epicenter by...
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Matt Manzella

Matt Manzella is a Director at Allstate Insurance Company and leads the Strategy & Innovation Services team, which is responsible for engaging employees to develop innovative solutions to big problems by leveraging game mechanics, crowdsourcing, and rapid prototyping and testing of concepts.

Monday July 25, 2011 11:00am - 12:00pm
Merchandise Mart, Conference Room B

11:05am

11:10am

Fireside Chat: Jeremy Hanks
Speakers

Jeremy Hanks

JJeremy Hanks is an entrepreneur. He founded and is the current President & Chairman of Doba, an ecommerce dropshipping software company. Jeremy bootstrapped Doba to growth of over 3,000% in 4 yrs, a #23 ranking on the Inc. 500, #1 on the Utah 100 as the fastest growing company in Utah, and a finalist in the 2008 Ernst & Young Entrepreneur of the Year award. Previously, he founded and sold GearTrade.com, an online marketplace for used and distressed inventory. | | Jeremy...
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Monday July 25, 2011 11:10am - 11:30am
Merchandise Mart, Conference Room C

12:00pm

Pat Quinn, Governor of Illinois

Join us as Pat Quinn shows his support of technology advancement in Chicago and Illinois.

Speakers

Pat Quinn

Pat Quinn (Democrat) was sworn in as the 41st Governor of Illinois on Jan. 29, 2009. He won election to a full term on Nov. 2, 2010. Governor Quinn has focused on restoring integrity to state government and, in his first official act, signed an executive order establishing the Illinois Reform Commission to examine ethics rules and practices in state government. He also led passage of fundamental legislation to return integrity to the state pension boards, ensure state agency compliance with...
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Monday July 25, 2011 12:00pm - 12:45pm
Merchandise Mart, Conference Room C

12:30pm

Capital and Cash Flow: Should I Raise Money?

We all know the story of a hot internet startup raising hundreds of millions of dollars in venture capital in under 5 years, diluting the founders round after round in pursuit of an exit opportunity. When should a tech company raise venture capital, and when should it grow off of its own cash flow? How can a startup get the best investment terms from a venture capital firm? Is it dangerous for a tech company to accept debt financing?

Speakers

Michael Ardnt

Michael Arndt is managing editor of Crain's Chicago Business. Previously, he was a senior editor at BusinessWeek, specializing in innovation and design coverage. He also was a Chicago-based senior correspondent for BusinessWeek; editor of a monthly magazine, BW Chicago; business editor and chief economics correspondent at Chicago Tribune. He also is a judge and adviser for the Chicago Innovation Awards.

George Deeb

George is the Founder and Managing Partner of Red Rocket Ventures, a startup consultant and fund raising business, focusing primarily on internet-based businesses. From 2009-2010, George was the CEO of MediaRecall, a B2B digital video services and technology business. George lead the sale of the business to Deluxe in February 2010. Between 1999-2008, George was the Founder and CEO of iExplore.com, the #1 adventure travel website with over 1MM visitors per month (which he sold in 2007 to TUI...
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John Franczyk

John Franczyk is a corporate/finance/transactions attorney with a business and entrepreneurial approach to providing legal services. He earned an engineering degree from Rensselaer Polytechnic Institute and worked in technology industries prior to starting his law practice. He approaches legal issues from a risk/reward and business-oriented perspective. John's specific areas of concentration include corporate formation, contracts, intellectual property, corporate finance, and commercial...
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Karan Goel

Karan Goel is the CEO and Co-Founder of PrepMe, a leader in personalized online learning. PrepMe started through the University of Chicago's New Venture Challenge as a winner in 2005. His company seeks to make each student's learning experience personalized, engaging, and effective and has created a platform that allows anyone to create adaptive online courses that has been used by over 70,000 students. | | Karan graduated from University of Chicago with a BA in Economics and with a MBA in...
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Troy Henikoff

Troy is a seasoned entrepreneur who has built multiple successful technology-based businesses from the ground-up over a 20+ year period. With one foot firmly rooted in technology and the other firmly rooted in business he seamlessly bridges the divide between business and technology to create profitable organizations quickly. Troy excels in situations where innovation and creativity are required to solve real business problems.

Irv Shapiro

As CEO and CTO of Ifbyphone, Irv Shapiro is responsible for overall business strategy and corporate leadership. Irv’s successful entrepreneurial experience includes founding Metamor Technologies in 1985 and Edventions in 1999. Under Irv’s leadership, Metamor was named an Inc. 500 company for two consecutive years, growing to over 500 employees and $32 million in revenues. His business success earned him inductee status with the "Chicago Area Entrepreneurship Hall of...
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Monday July 25, 2011 12:30pm - 1:30pm
Merchandise Mart, Conference Room B

12:30pm

Rockstars, Babies and The Mothership: My Story of Serial Entrepreneurship
Speakers

Jill Salzman

Jill Salzman is currently growing her third entrepreneurial venture, The Founding Moms, the world’s first and only kid-friendly collective of monthly meetups for mom entrepreneurs. A graduate of Brown University and law school, she started a music management firm and then a baby jewelry company before her current venture. Jill has been featured in national media outlets including People Magazine, The Chicago Tribune, Daily Candy Kids, NBC5 and WGN TV.   In her spare time, Jill...
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Monday July 25, 2011 12:30pm - 1:30pm
Merchandise Mart, Conference Room A

12:30pm

Startups and the Future of Work

A fundamental shift is underway in how people work and how companies manage talent.  Access to talent is one of the primary and ongoing challenges for startups and small business, and the changes in how we work will have unique implications for growth business.  Matt Cooper, VP of Operations for oDesk, will discuss the future of work and how it will change the way startups find and employ the talent they need.

Speakers

Matt Cooper

Matt Cooper is the Vice President of Operations for oDesk, where he oversees the enterprise sales and services teams, as well as the customer service and internal operations functions.  Matt brings to oDesk over a decade of executive operating experience in both start-ups and Fortune 500 companies. Previously, as a member of the executive team at Accolo, a recruiting services and technology firm, he grew the business from 1 employee into one of the top 50 companies on the Inc 500 list. He...
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1:15pm

Keynote: Gurbaksh Chahal
Speakers

Gurbaksh Chahal

At 28, Gurbaksh Chahal is already leading his third start-up, RadiumOne. Like the two companies that preceded it, RadiumOne is pioneering new ways for Web users to be connected with the brands, ideas and products that interest them. | | Through its proprietary and patent-pending "Social Retargeting" technology, RadiumOne allows companies to take advantage of the ever-increasing amount of "social" data on the Internet to zero in on the consumers most likely to be receptive to their messages...
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Monday July 25, 2011 1:15pm - 1:45pm
Merchandise Mart, Conference Room C

1:45pm

mVLAUNCH: Advanse
Monday July 25, 2011 1:45pm - 1:50pm
Merchandise Mart, Conference Room C

1:50pm

2:00pm

SPARK Women: The Fundamentals of a Winning Pitch

A half day conference & workshop designed to encourage women to get started and make the leap into entrepreneurship while understanding their unique advantages and challenges.

Speakers

Kerry Knee

Three years ago, Kerry Knee wanted to try out a sexy fitness class after seeing actress Teri Hatcher on The Oprah Winfrey Show talk about hers. Unable to find any similar classes in her hometown of Toronto, Kerry and her sister quit their jobs to open Flirty Girl Fitness, a fitness and lifestyle facility that specializes in unique workouts. Bob talks with Kerry about Flirty Girl Fitness' target audience and class offerings, including pole dancing, belly dancing and hula hoop routines.

Maliha Mustafa

Maliha, a new arrival to Chicago, is co-founder of SPARK Chicago—an event that will help launch three startups from scratch (July 2011 at Merchandise Mart).  Maliha enjoys everything from marketing, sales, project management, filming, crunching numbers, to doing whatever needs to get done for a startup to discover an exciting business opportunity. Prior to SPARK Chicago, Maliha was working in a fashion accessory business, and continues to provide consulting services to local...
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Monday July 25, 2011 2:00pm - 3:00pm
Merchandise Mart, Conference Room B

2:00pm

Develop Your Business on Mobile Devices

Your business is established and you are ready to take the next steps in making it available on a mobile device. Now What? Join Brandon Passley as he speaks on this topic.

Speakers

Brandon Passley

CTO of VOKAL Interactive

Monday July 25, 2011 2:00pm - 3:00pm
Merchandise Mart, Conference Room A

2:30pm

2:35pm

Keynote: Dave McClure
Speakers

Dave McClure

Dave McClure is a greedy venture capitalist & founding partner at 500 Startups, an internet startup seed fund and incubator program in Mountain View, CA. He likes to hang out with entrepreneurs, and occasionally help or invest in their startups if they are foolish enough to let him. | | Dave has been geeking out in Silicon Valley for over twenty years, and has worked with companies such as PayPal, Mint, Founders Fund, Facebook, LinkedIn, SlideShare, Twilio, Simply Hired, O'Reilly...
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Monday July 25, 2011 2:35pm - 3:15pm
Merchandise Mart, Conference Room C

3:30pm

Launch: Mineful
Monday July 25, 2011 3:30pm - 3:40pm
Merchandise Mart, Conference Room C

3:30pm

3:30pm

SPARK Women: Funding Basics – What options are available? Is it right for you?

Befuddled by incubators and crowdfunding?  Curious if a male-dominated venture capital firm could understand your vision behind a revolutionary new bra design or other woman-specific idea?  Learn more about the changing world of funding and how your company could benefit from additional capital.  This panel will be a candid discussion on funding options, how to decide which option (if any) is right for your stage of business, and best practices for attaining and maintaining relationships with investors.

If you want to move past loans from friends and family and maxing out credit cards, register to learn more about the fundamentals of funding and the changing landscape of financially taking your company to the next level.

Speakers

Desiree Vargas Wrigley

Desiree Vargas Wrigley is co-founder and CEO of GiveForward, which is a crowdfunding site for out-of-pocket medical costs. Prior to launching GiveForward, she worked as a specialist in collegiate entrepreneurship at the Kauffman Foundation in Kansas City and as an independent consultant for Arabella Philanthropic Investment Advisors. She was recently named one of 2011′s Women to Watch by Crain's.

Monday July 25, 2011 3:30pm - 4:30pm
Merchandise Mart, Conference Room B

3:30pm

Scaling a Development Team
Speakers

Shinji Kuwayama

Shinji leads several of Groupon's development teams. You can ask Shinji questions about scaling Rails, building fast-moving teams, and how Groupon's Engineering department has scaled up from 4 developers in Chicago to hundreds around the world. Shinji's current assignments include site performance, customer growth, hiring, and international back-office financial engineering.

Monday July 25, 2011 3:30pm - 4:30pm
Merchandise Mart, Conference Room A

5:00pm

5:00pm

Keynote: Penelope Trunk
Speakers

Penelope Trunk

Penelope Trunk is CEO of Brazen Careerist, a career management tool for next-generation professionals. This is her third startup. Each company Penelope built was focused on a community. Her own career path has had twists and turns and in a world where straight, safe career paths are nowhere to be had, Penelope appreciates the power of managing oneself through community. Penelope started writing career advice for a new generation of workers. Today Penelope is the author of a bestselling career...
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Monday July 25, 2011 5:00pm - 5:45pm
Merchandise Mart, Conference Room C

5:00pm

The Web Design Process: A Strategy for Success

Building a website can be an undertaking and if poorly executed the outcome can crumble. Having a solid design process and strategy in place will help ensure that your website meets your standards and is a success. This Design Process workshop outlines the steps involved in properly researching and planing for a website, demonstrates the key points in strategizing a websites architecture, visual design and development, and shows you how to launch and grow your website with confidence.

Speakers

Shay Howe

Shay Howe is a web and user interface designer from Chicago. He specializes in UI design and front-end development with a passion for solving problems and building intuitive websites. He enjoys sharing his experiences and learning from others by meeting fellow designers and by writing on his blog (http://www.shayhowe.com/). Shay is also a co-organizer of Refresh Chicago, a growing community of web designers and developers.

Monday July 25, 2011 5:00pm - 6:00pm
Merchandise Mart, Conference Room A
 
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