Digital Reputation: Trust, Reviews, Credibility
The spread of the social web has created a new industry of digital reputation management. From referral and word of mouth to feedback scores and social network risk analysis, the field of digital reputations continues to spread into our daily lives. What are the best practices for consumers and professionals to take control of their digital identity, and how can a web application offer its users their own 'reputation management' ? What problems are yet to be solved in the field of digital reputations?
Mark Britton is the founder, CEO and president of Avvo. Prior to founding Avvo, Mark was the executive vice president of Worldwide Corporate Affairs of InterActiveCorp Travel (IACT) and Expedia, Inc. In this position, Mark oversaw all finance, strategy, corporate development, legal, human resources and government relations functions for the IACT companies, including Expedia, Hotels.com, Hotwire, Classic Custom Vacations and Interval International. Today, Mark serves on the Board of... Read More →
Noah Lang is the Head of Business Development at Reputation.com (formerly ReputationDefender). With individual and corporate customers in more than 100 countries, Reputation.com is the global pioneer in online reputation management. Its products help customers protect their personal and professional online reputation and ensure their privacy. Founded in 2006, Reputation.com has been featured in Washington Post and Forbes cover stories, the Harvard Business Review, The Wall Street Journal, and... Read More →
Melissa Marchwick is Executive Vice President of Sittercity, America’s largest and most trusted website connecting families with quality in-home care. She is responsible for the organization’s strategic planning, brand marketing and new product development. | | Before Sittercity, Melissa served as the Senior Marketing Director for Cold Stone Creamery, where she managed all brand and site design initiatives and created a new cake program for which she holds a patent. | | She’s... Read More →
Alex currently writes full time for The Next Web, where he serves as their Mid-West editor and heads the publication's coverage of Microsoft. At the same time, but not for money, Alex has contributed on the matter of religion for the HuffingtonPost and SecularNewsDaily.
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