Join marketing humorist and communications expert Steve Lundin of BIGfrontier for a rollicking presentation on some of the most notable examples of marketing programs gone awry. These incredible, disturbing, and (unintentionally) hilarious stories will leave you scratching your head and wondering out loud: “someone actually approved AND paid for that?” We’ll review disasters from giants Groupon, WalMart, Facebook and the “genius” agencies behind their campaigns. Interactive Marketing Horror Stories provides an in depth look expensive mistakes, coupled with an explanation of why they happened and what marketers can do to avoid them.
