The Art of Engagement: Monitoring Your Audience
Is my audience talking about my brand? What are they saying? How are they trying to communicate with me? Sales and marketing are incomplete without customer engagement, and the Art of Engagement asks thought leaders from tech startups about the latest tools and metrics for engaging your audience.
Scott is on the founding team of and head of user experience at Namesake, where he conceptualizes, designs and helps build the future of real-time conversation every day. | | Before Namesake, Scott was the youngest EIR in the history of Kodiak Venture Partners. Scott founded college group collaboration platform Groupvine (acquired by DailyJolt) and graduated from Wake Forest University with honors in Political Science.
Scott Rutherford is Co-Founder and COO of UserVoice, which means he's equally at home writing scripts and poring over spreadsheets. Originally from the UK, Scott now lives in San Francisco. His path to the Bay Area was a depressingly typical one, starting as a DJ and musician before obtaining a PhD in Particle Physics while at CERN and then embarking on his 10 year (so far) adventure in the world of startups. For good measure, he also helped... Read More →
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