Mobilize for Mobile Marketing: Rev Up Your Business with Mobile Marketing AND Avoid the Legal Mistakes That Can Kill Your Campaign
Mobile marketing is the ultimate one-to-one communications channel and a game-changer for businesses of all sizes. But mobile is also a minefield for the uninformed, subject to FTC and FDA "rules and regs" having to do with privacy, spam and making claims. In this session, you'll get tips and tactics on using mobile to rev up your business AND learn how to avoid the Top Ten Legal Landmines of a mobile campaign.You'll leave with practical, actionable information that is easy to understand and free of jargon. Mobile is here to stay. It's not a question of should you use it, but how and when! (This session is co-presented by Lori Colman and Tammi Franke)
Tammi Franke is a Partner at Fitzgerald & Hewes LLP in Chicago. Her practice focuses on technology law and she advises her clients on matters related to advertising law, mobile marketing, telecommunicatoins, wifi, technology, software and online communications. She serves as adjunct professor at DePaul University in the PR and Advertising Graduate Program. She received her JD from Loyola University of Chicago.
Vice President and Director, Integrated Media
Colman Brohan Davis
Dick heads up Colman Brohan Davis’s integrated media practice and is expert on the growing influence of mobile marketing. He has planned media campaigns that use the mobile channel, and has championed its use with the agency’s clients. He joined Colman Brohan Davis with over twenty years of experience fostering innovative thinking enriching the strategic planning process and seeking key market opportunities for... Read More →
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