The Executive Decision: Why Large Companies Should Work with Start-ups
Big companies and start-ups can benefit from working together, but sometimes they don’t know how or why. We’ll be exploring this with our panelists. We want everyone to walk away with key pointers to ensure that when big companies and start-ups come together, both are able to achieve their business objectives.
At Apparel Media, we team up with big companies all the time. We want to share our experiences by moderating this Techweek panel with executives who have been instrumental in bringing start-ups into their own companies. To help us explore this subject we have four perspectives from accomplished executives:
Wendy Colby is Senior Vice President of Innovation & New Ventures at Houghton Mifflin Harcourt, where her primary focus is on new product and business creation designed to revitalize, empower and transform the art and business of teaching and learning.
Wendy joined Houghton Mifflin Harcourt in 2006 as part of a new management team focused on establishing the company’s first business unit for digital media and learning. Since that time, she has spearheaded a range of new growth... Read More →
Ben Foster is a Vice President and Digital Strategist for Ketchum. In this role, he provides strategic guidance on Integrated New Media for clients including ConAgra Foods, Purina, FedEx, Kimberly Clark, and Kellogg’s.
Ben also teaches at DePaul University in the Graduate Program at the College of Communications as an Adjunct Faculty member.
Prior to joining Ketchum, Ben was the Senior Strategy and Content Manager for Social Networking. At Allstate, he helped create Allstate’s... Read More →
Jared Golden is a pioneer of innovation in the high engagement marketing industry. In 2009, Jared co-founded Apparel Media Group, the first platform that makes building relationships with millions of consumers in grass-roots affinity groups possible for brands and agencies through hyper-targeted, turnkey campaigns.
Andrew Salzman is a 25+ year marketing veteran known for his innovative thinking and | work in supporting business transformations at Global 1000, mid-market, and emerging | consumer and technology firms. He has focused his career on helping organizations | re-invent business models, identify new growth venues, tap existing market potential, | and fully capitalize on consumer and market purchasing dynamics. His capabilities | include business planning and product direction, corporate and product... Read More →
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