The Future of Digital Advertising: The Players on the Real Time Advertising Exchanges
Panel will discuss the changing ecosystem in online advertising, and specifically, what the transition to Real Time Advertising Exchanges means for advertisers, publishers, and the end user. Attendees will learn what Real Time Advertising Exchanges are, what top media companies have them (answer: all of them), and why they are so fundamentally important to how digital media is being bought and sold.
Most importantly, the panel will discuss why this matters for the end user and how this shift to real time analysis and media buying will change the way that users view, and interact with, online advertising now and in the future.
Susan Coelius Keplinger is Co-Founder and COO of Triggit, the leading real-time bidding platform for innovative marketers and their agencies. Triggit uses sophisticated technology to bring efficiency, scale, transparency and control to digital marketing campaigns across more than four million websites and billions of impressions a day. | | Prior to Triggit, Susan co-founded Votes For Students, a Pew Charitiable Trusts funded non-profit dedicated to measuring the efficacy of Internet and... Read More →
Shawn Riegsecker is the Founder and President of Centro, a digital media firm focused on developing software to improve relationships and efficiencies between buyers and sellers in the advertising industry. A strong commitment to innovation in the online media industry through technology and service has enabled Centro to receive many awards, including Deloitte Technology Fast 500, Inc. 500 Fastest Growing Companies, and Crain's List of Chicago's Largest Privately Held Companies. As a testament... Read More →
Mimi Wotring is SVP Strategic Development & Operations at quadrantONE. | | Prior to her current position, she was Director of Ad Network Solutions for Tribune Interactive (TI), a division of the Tribune Company. Before that she was Director of Business Development at IAC Advertising Solutions, a division of IAC Search & Media. In that role she was General Manager for MaxOnline, a media network that generated more than $10 million in revenue, and managed a national business development... Read More →
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