Panel will discuss the changing ecosystem in online advertising, and specifically, what the transition to Real Time Advertising Exchanges means for advertisers, publishers, and the end user. Attendees will learn what Real Time Advertising Exchanges are, what top media companies have them (answer: all of them), and why they are so fundamentally important to how digital media is being bought and sold.
Most importantly, the panel will discuss why this matters for the end user and how this shift to real time analysis and media buying will change the way that users view, and interact with, online advertising now and in the future.
